The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
Category
-
Category
Select Category
- Select Category
- Social Media
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Gisele Bündchen-Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Social Media / Best Integrated Campaign Led by Social
Gisele Bündchen-Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Social Media / Best Integrated Campaign Led by Social
The Autocomplete Truth Breaks All Barriers
Agency: Memac Ogilvy / Dubai
Client: UN Women Category: Social Media / Branded Social Campaign
Dead Mouse Theatre Tumblr
Agency: Barton F. Graf LLC / New York, NY
Client: The Scotts Miracle-Gro Company Category: Social Media / Best Social Media Page by a Brand
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Social Media / Best Integrated Campaign Led by Social
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Category: Social Media / Branded Social Campaign
Ghita, The Social Shepherd
Agency: BV McCann Erickson Romania / Bucharest
Client: Vodafone Romania Category: Social Media / Branded Social Campaign
BLAH Airlines
Agency: Eleven, Inc. / San Francisco
Client: Virgin America Category: Social Media / Branded Social Campaign
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Social Media / Branded Social Campaign
Dead Mouse Theatre Tumblr
Agency: Barton F. Graf LLC / New York, NY
Client: The Scotts Miracle-Gro Company Category: Social Media / Best Use of a Social Network
No Bollocks
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Social Media / Best Social Media Page by a Brand
ELAN Taste the Translation
Agency: JWT Amsterdam / Amsterdam
Client: ELAN Category: Social Media / Branded Social Post
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto, Chicago, London + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always Category: Social Media / Best Integrated Campaign Led by Social
Foo Fighters RVA
Agency: The Branching / Richmond
Client: Foo Fighters RVA Category: Social Media / Best Integrated Campaign Led by Social
Dead Mouse Theatre Tumblr
Agency: Barton F. Graf LLC / New York, NY
Client: The Scotts Miracle-Gro Company Category: Social Media / Branded Social Campaign
LGBTAvatars
Agency: Geometry Global / Praha 7 + Ogilvy & Mather / Praha 7
Client: Prague Pride Category: Social Media / Branded Social Campaign
ghita, The Social Shepherd
Agency: BV McCann Erickson Romania / Bucharest
Client: vodafone Romania Category: Social Media / Best Use of a Social Network
Keep the Flame Alive
Agency: Leo Burnett Beirut / Beirut
Client: Johnnie Walker “Keep Walking Lebanon” Category: Social Media / Branded Social Post
Tweeting With Mittens
Agency: Victors & Spoils / Boulder + EVB / Boulder
Client: JCPenney Category: Social Media / Branded Social Post
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Category: Social Media / Best Integrated Campaign Led by Social
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker Category: Social Media / Best Integrated Campaign Led by Social
ghita, The Social Shepherd
Agency: BV McCann Erickson Romania / Bucharest
Client: vodafone Romania Category: Social Media / Best Integrated Campaign Led by Social
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Social Media / Best Integrated Campaign Led by Social
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Social Media / Best Integrated Campaign Led by Social
Keep the Flame Alive
Agency: Leo Burnett Beirut / Beirut
Client: Johnnie Walker “Keep Walking Lebanon” Category: Social Media / Best Integrated Campaign Led by Social
More Than A Costume
Agency: Publicis Kaplan Thaler / New York
Client: Doctors of the World Category: Social Media / Best Integrated Campaign Led by Social
Tough Decisions
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Médecins Sans Frontières Category: Social Media / Best Integrated Campaign Led by Social
Holiday Spam
Agency: Wieden+Kennedy / London
Client: Three Category: Social Media / Best Integrated Campaign Led by Social
Radiant Return
Agency: DDB Group Melbourne / Melbourne
Client: PZ Cussons Category: Social Media / Branded Social Campaign
Bring Down the King
Agency: DDB Group New Zealand / Auckland
Client: SKY Television Category: Social Media / Branded Social Campaign
Taco Bell Blackout
Agency: DigitasLBi / San Francisco
Client: Taco Bell Category: Social Media / Branded Social Campaign
If We Won
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Social Media / Branded Social Campaign
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Social Media / Branded Social Campaign
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Social Media / Branded Social Campaign
Social Savvy Burglar
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Social Media / Branded Social Campaign
Re-Employment
Agency: Leo Burnett Chicago / Chicago
Client: Fifth Third Bank Category: Social Media / Branded Social Campaign
Giformances
Agency: Young & Rubicam Budapest / Budapest
Client: Katona József Theater Category: Social Media / Branded Social Campaign
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker Category: Social Media / Best Use of a Social Network
Tap Thru
Agency: BBDO / New York
Client: Lowe's Category: Social Media / Best Use of a Social Network
Just ROO it!
Agency: Cheil Germany GmbH / Schwalbach am Taunus + Cheil UK / London
Client: Bernd Hummel GmbH Category: Social Media / Best Use of a Social Network
Photoshop Halloween Murder Mystery
Agency: Edelman / San Francisco
Client: Adobe Category: Social Media / Best Use of a Social Network
BLAH Airlines
Agency: Eleven, Inc. / San Francisco
Client: Virgin America Category: Social Media / Best Use of a Social Network
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Social Media / Best Use of a Social Network
Social Savvy Burglar
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Social Media / Best Use of a Social Network
BLOODBOOK
Agency: Leo Burnett Indonesia / Jakarta
Client: Palang Merah Indonesia Category: Social Media / Best Use of a Social Network
#Tweet2Lease
Agency: mcgarrybowen / Chicago
Client: Oscar Mayer Category: Social Media / Best Use of a Social Network
ALLIANZ REAL LIFE
Agency: Ogilvy / Paris
Client: ALLIANZ Category: Social Media / Best Use of a Social Network
#THROUGHMYEYES
Agency: Ogilvy & Mather / Praha 7
Client: The Leontinka Foundation Category: Social Media / Best Use of a Social Network
Memory Project
Agency: Rethink / Toronto
Client: Historica Canada Category: Social Media / Best Use of a Social Network