The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

BRÄNDÄRIT (BUYTHIS)-A SITCOM WHERE A FICTIONAL AD AGENCY WORKS WITH REAL CLIENTS Agency: TBWA / Helsinki + FremantleMedia / Helsinki + MTV Oy / Helsinki Client: GIGANTTI, PAULIG, ATRIA, FAZER, VIKINGLINE, METSÄTISSUE, LIDL, SONERA, NISSAN AND INSTRUMENTARIUM Category: Other Branded Content / Co-Promotions
Bald Cartoons Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Other Branded Content / Custom Content
Penny The Pirate Agency: Saatchi & Saatchi Sydney / Sydney Client: OPSM Category: Other Branded Content / Custom Content
The 24 hour ad break Agency: TRY Advertising Agency / Oslo Client: DNB Category: Other Branded Content / User Generated Content - Short Form
Airbnb Agency: The Monkeys / Sydney + Mango / Sydney Client: IKEA Category: Other Branded Content / Co-Promotions
The Vanishing Game Agency: Tool / Santa Monica + Y&R / New York Client: Land Rover Category: Other Branded Content / Custom Content
World Under Water Agency: BBDO Proximity Singapore / Singapore Client: CarbonStory LLP Category: Other Branded Content / User Generated Content - Short Form
#MealForAMeal Agency: Havas Worldwide Australia / Sydney + One Green Bean / Sydney Client: Virgin Mobile Australia Category: Other Branded Content / Co-Promotions
A-Z of Dance Agency: Virtue Worldwide / Brooklyn, NY Client: Diesel Category: Other Branded Content / Co-Promotions
Brazucam Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Adidas Category: Other Branded Content / Custom Content

2015 Branded Entertainment Silver Pencil

TBWA / Helsinki + FremantleMedia / Helsinki + MTV Oy / Helsinki

GIGANTTI, PAULIG, ATRIA, FAZER, VIKINGLINE, METSÄTISSUE, LIDL, SONERA, NISSAN AND INSTRUMENTARIUM

BRÄNDÄRIT (BUYTHIS)-A SITCOM WHERE A FICTIONAL AD AGENCY WORKS WITH REAL CLIENTS

Other Branded Content / Co-Promotions

151069A

2015 Branded Entertainment Silver Pencil

Ogilvy Brasil / Sao Paulo

GRAACC

Bald Cartoons

Other Branded Content / Custom Content

150885A

2015 Branded Entertainment Silver Pencil

Saatchi & Saatchi Sydney / Sydney

OPSM

Penny The Pirate

Other Branded Content / Custom Content

151014A

2015 Branded Entertainment Bronze Pencil

TRY Advertising Agency / Oslo

DNB

The 24 hour ad break

Other Branded Content / User Generated Content - Short Form

151154A

2015 Branded Entertainment Bronze Pencil

The Monkeys / Sydney + Mango / Sydney

IKEA

Airbnb

Other Branded Content / Co-Promotions

151145A

2015 Branded Entertainment Bronze Pencil

Tool / Santa Monica + Y&R / New York

Land Rover

The Vanishing Game

Other Branded Content / Custom Content

151223A

2015 Branded Entertainment Merit Award

BBDO Proximity Singapore / Singapore

CarbonStory LLP

World Under Water

Other Branded Content / User Generated Content - Short Form

150173A

2015 Branded Entertainment Merit Award

Havas Worldwide Australia / Sydney + One Green Bean / Sydney

Virgin Mobile Australia

#MealForAMeal

Other Branded Content / Co-Promotions

150505A

2015 Branded Entertainment Merit Award

Virtue Worldwide / Brooklyn, NY

Diesel

A-Z of Dance

Other Branded Content / Co-Promotions

151164A

2015 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Adidas

Brazucam

Other Branded Content / Custom Content

151073A

Follow Us