The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Dead Mouse Theatre Tumblr
Agency: Barton F. Graf LLC / New York, NY
Client: The Scotts Miracle-Gro Company Category: Social Media / Best Use of a Social Network
ghita, The Social Shepherd
Agency: BV McCann Erickson Romania / Bucharest
Client: vodafone Romania Category: Social Media / Best Use of a Social Network
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker Category: Social Media / Best Use of a Social Network
Tap Thru
Agency: BBDO / New York
Client: Lowe's Category: Social Media / Best Use of a Social Network
Just ROO it!
Agency: Cheil Germany GmbH / Schwalbach am Taunus + Cheil UK / London
Client: Bernd Hummel GmbH Category: Social Media / Best Use of a Social Network
Photoshop Halloween Murder Mystery
Agency: Edelman / San Francisco
Client: Adobe Category: Social Media / Best Use of a Social Network
BLAH Airlines
Agency: Eleven, Inc. / San Francisco
Client: Virgin America Category: Social Media / Best Use of a Social Network
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Social Media / Best Use of a Social Network
Social Savvy Burglar
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Social Media / Best Use of a Social Network
BLOODBOOK
Agency: Leo Burnett Indonesia / Jakarta
Client: Palang Merah Indonesia Category: Social Media / Best Use of a Social Network
#Tweet2Lease
Agency: mcgarrybowen / Chicago
Client: Oscar Mayer Category: Social Media / Best Use of a Social Network
ALLIANZ REAL LIFE
Agency: Ogilvy / Paris
Client: ALLIANZ Category: Social Media / Best Use of a Social Network
#THROUGHMYEYES
Agency: Ogilvy & Mather / Praha 7
Client: The Leontinka Foundation Category: Social Media / Best Use of a Social Network
Memory Project
Agency: Rethink / Toronto
Client: Historica Canada Category: Social Media / Best Use of a Social Network
Absolut #Nextframe
Agency: Sid Lee / Amsterdam
Client: The Absolut Company Category: Social Media / Best Use of a Social Network
Smirnoff Fridge
Agency: Special / Auckland
Client: Lion Nathan Category: Social Media / Best Use of a Social Network
Tweeting With Mittens
Agency: Victors & Spoils / Boulder + EVB / Boulder
Client: JCPenney Category: Social Media / Best Use of a Social Network
Its Your Call
Agency: Whybin\\TBWA Group Melbourne / South Melbourne
Client: 3AW Category: Social Media / Best Use of a Social Network
Old Spice Social Network
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Social Media / Best Use of a Social Network
Award:
2015 Social Media Silver Pencil
Agency:
Barton F. Graf LLC / New York, NY
Client:
The Scotts Miracle-Gro Company
Title:
Dead Mouse Theatre Tumblr
Category:
Social Media / Best Use of a Social Network
Annual ID:
150088A
Award:
2015 Social Media Bronze Pencil
Agency:
BV McCann Erickson Romania / Bucharest
Client:
vodafone Romania
Title:
ghita, The Social Shepherd
Category:
Social Media / Best Use of a Social Network
Annual ID:
150207A
Award:
2015 Social Media Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Social Media / Best Use of a Social Network
Annual ID:
150145A
Award:
2015 Social Media Merit Award
Agency:
BBDO / New York
Client:
Lowe's
Title:
Tap Thru
Category:
Social Media / Best Use of a Social Network
Annual ID:
150153A
Award:
2015 Social Media Merit Award
Agency:
Cheil Germany GmbH / Schwalbach am Taunus + Cheil UK / London
Client:
Bernd Hummel GmbH
Title:
Just ROO it!
Category:
Social Media / Best Use of a Social Network
Annual ID:
150215A
Award:
2015 Social Media Merit Award
Agency:
Edelman / San Francisco
Client:
Adobe
Title:
Photoshop Halloween Murder Mystery
Category:
Social Media / Best Use of a Social Network
Annual ID:
150387A
Award:
2015 Social Media Merit Award
Agency:
Eleven, Inc. / San Francisco
Client:
Virgin America
Title:
BLAH Airlines
Category:
Social Media / Best Use of a Social Network
Annual ID:
150392A
Award:
2015 Social Media Merit Award
Agency:
J. Walter Thompson India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Social Media / Best Use of a Social Network
Annual ID:
150557A
Award:
2015 Social Media Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate
Title:
Social Savvy Burglar
Category:
Social Media / Best Use of a Social Network
Annual ID:
150627A
Award:
2015 Social Media Merit Award
Agency:
Leo Burnett Indonesia / Jakarta
Client:
Palang Merah Indonesia
Title:
BLOODBOOK
Category:
Social Media / Best Use of a Social Network
Annual ID:
150634A
Award:
2015 Social Media Merit Award
Agency:
mcgarrybowen / Chicago
Client:
Oscar Mayer
Title:
#Tweet2Lease
Category:
Social Media / Best Use of a Social Network
Annual ID:
150776A
Award:
2015 Social Media Merit Award
Agency:
Ogilvy / Paris
Client:
ALLIANZ
Title:
ALLIANZ REAL LIFE
Category:
Social Media / Best Use of a Social Network
Annual ID:
150830A
Award:
2015 Social Media Merit Award
Agency:
Ogilvy & Mather / Praha 7
Client:
The Leontinka Foundation
Title:
#THROUGHMYEYES
Category:
Social Media / Best Use of a Social Network
Annual ID:
150841A
Award:
2015 Social Media Merit Award
Agency:
Rethink / Toronto
Client:
Historica Canada
Title:
Memory Project
Category:
Social Media / Best Use of a Social Network
Annual ID:
150996A
Award:
2015 Social Media Merit Award
Agency:
Sid Lee / Amsterdam
Client:
The Absolut Company
Title:
Absolut #Nextframe
Category:
Social Media / Best Use of a Social Network
Annual ID:
151040A
Award:
2015 Social Media Merit Award
Agency:
Special / Auckland
Client:
Lion Nathan
Title:
Smirnoff Fridge
Category:
Social Media / Best Use of a Social Network
Annual ID:
151053A
Award:
2015 Social Media Merit Award
Agency:
Victors & Spoils / Boulder + EVB / Boulder
Client:
JCPenney
Title:
Tweeting With Mittens
Category:
Social Media / Best Use of a Social Network
Annual ID:
151161A
Award:
2015 Social Media Merit Award
Agency:
Whybin\\TBWA Group Melbourne / South Melbourne
Client:
3AW
Title:
Its Your Call
Category:
Social Media / Best Use of a Social Network
Annual ID:
151173A