The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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- Consumer - Advertising
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- Non-Profit - Advertising
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- Penta Pencil
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Award
Agency
Client
Title
Category
Annual ID
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: CSR - Branded Online / Branded Online
Sounds of the City
Agency: ROSAPARK / PARIS
Client: Thalys Category: Consumer - Environmental / Immersive Design / Ambient Media - Series
#AllTreesAreBeautiful
Agency: Arnold Worldwide / New York + Havas Worldwide / New York
Client: Reese's Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity
Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime) Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Netflix or Study
Agency: Netflix / Los Angeles + MUH-TAY-ZIK | HOF-FER / San Francisco
Client: Netflix Category: Consumer - Branded Social Post / Branded Social Post
20 Years
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Consumer - Trade / Full Page or Spread - Campaign
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York + The Mill / New York
Client: States United to Prevent Gun Violence Category: Non-Profit - Online Films & Video / Online Films & Video
#NOTCOMINGSOON
Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client: Remy Cointreau / Louis XIII Category: Consumer - Brand or Product Integration into Storyline / Film
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Consumer - Immersive / Exhibitions
Mein Kampf - Against Racism
Agency: Ogilvy Germany /
Client: Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany Category: Non-Profit - Collateral / Collateral
Narita International Airport Terminal 3
Agency: NIKKEN SEKKEI / Tokyo + Ryohin Keikaku / Tokyo + PARTY / Tokyo
Client: Narita International Airport Corporation Category: Consumer - Environmental / Immersive Design / Wayfinding
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö
Client: Volvo Car UK Category: CSR - Experiential Advertising / Experiential Advertising