Award

Agency

Client

Title

Category

Annual ID

The Interactive Form Agency: BETC / Paris + BETC Digital / Paris Client: CANAL+ Category: Consumer - Digital / Websites, Microsites & Banners
Interception Agency: Grey / New York Client: Volvo Category: Consumer - Digital / Social Media & Viral Marketing
#TheReal10 Agency: Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles Client: AAUW Category: Consumer - Digital / Social Media & Viral Marketing
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica Client: REI Category: Consumer - Digital / Social Media & Viral Marketing
Le Big Swim Agency: Ogilvy & Mather / London Client: Heineken Category: Consumer - Digital / Social Media & Viral Marketing
Collective Project Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles Client: Microsoft Category: Consumer - Digital / Social Media & Viral Marketing
Great Chinese Names for Great Britain Agency: Ogilvy / Beijing Client: Visit Britain Category: Consumer - Digital / Social Media & Viral Marketing
Play My Tweet Agency: BBDO / New York Client: Foot Locker Category: Consumer - Digital / Social Media & Viral Marketing
Shoplifters Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London Client: Harvey Nichols Category: Consumer - Digital / Social Media & Viral Marketing
The Boys Agency: Clemenger BBDO / Melbourne Client: Bonds Category: Consumer - Digital / Social Media & Viral Marketing
Chicken Tweet Betty Agency: Marketforce / Perth Client: Chicken Treat Category: Consumer - Digital / Social Media & Viral Marketing
Instagram Your Fridge Agency: Special Group / Auckland Client: Smirnoff Category: Consumer - Digital / Social Media & Viral Marketing

2016 Direct Gold Pencil

BETC / Paris + BETC Digital / Paris

CANAL+

The Interactive Form

Consumer - Digital / Websites, Microsites & Banners

DI16007G

2016 Direct Gold Pencil

Grey / New York

Volvo

Interception

Consumer - Digital / Social Media & Viral Marketing

DI16016G

2016 Direct Silver Pencil

Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles

AAUW

#TheReal10

Consumer - Digital / Social Media & Viral Marketing

DI16017S

2016 Direct Silver Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica

REI

#OptOutside

Consumer - Digital / Social Media & Viral Marketing

DI16018S

2016 Direct Bronze Pencil

Ogilvy & Mather / London

Heineken

Le Big Swim

Consumer - Digital / Social Media & Viral Marketing

DI16019B

2016 Direct Bronze Pencil

POSSIBLE / Seattle + POSSIBLE / Los Angeles

Microsoft

Collective Project

Consumer - Digital / Social Media & Viral Marketing

DI16020B

2016 Direct Merit Award

Ogilvy / Beijing

Visit Britain

Great Chinese Names for Great Britain

Consumer - Digital / Social Media & Viral Marketing

DI16070M

2016 Direct Merit Award

BBDO / New York

Foot Locker

Play My Tweet

Consumer - Digital / Social Media & Viral Marketing

DI16064M

2016 Direct Merit Award

adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London

Harvey Nichols

Shoplifters

Consumer - Digital / Social Media & Viral Marketing

DI16063M

2016 Direct Merit Award

Clemenger BBDO / Melbourne

Bonds

The Boys

Consumer - Digital / Social Media & Viral Marketing

DI16065M

2016 Direct Merit Award

Marketforce / Perth

Chicken Treat

Chicken Tweet Betty

Consumer - Digital / Social Media & Viral Marketing

DI16067M

2016 Direct Merit Award

Special Group / Auckland

Smirnoff

Instagram Your Fridge

Consumer - Digital / Social Media & Viral Marketing

DI16072M

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