Award

Agency

Client

Title

Category

Annual ID

#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Integrated Branding / Integrated Branding
Unforgotten Soldiers Agency: DDB Group New Zealand / Auckland Client: SKY TV Category: Consumer - Environmental / Immersive Design / Outdoor Spaces
McWhopper Open Letter Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Print / Print
Don't Look Away Agency: AKQA / Sao Paulo + AKQA / London Client: Usher Category: CSR - Web / Web
Interception Agency: Grey / New York Client: Volvo Category: Consumer - Digital / Social Media & Viral Marketing
#TheReal10 Agency: Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles Client: AAUW Category: Consumer - Digital / Social Media & Viral Marketing
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica Client: REI Category: Consumer - Digital / Social Media & Viral Marketing
Le Big Swim Agency: Ogilvy & Mather / London Client: Heineken Category: Consumer - Digital / Social Media & Viral Marketing
Collective Project Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles Client: Microsoft Category: Consumer - Digital / Social Media & Viral Marketing
Dream On Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco Client: Adobe Category: Consumer - Online Films & Video / User Generated Content
The Super Bowl Dunk Agency: VML / Kansas City Client: Gatorade Category: Consumer - Online Films & Video / User Generated Content
Tiny Dancer Agency: adam&eveDDB / London + Blink / London + Final Cut / London + Manning Gotlieb OMD (Media Agency) / London Client: John Lewis Insurance Category: Consumer - Television / Over 60 Second - Single

2016 Cross-Platform Gold Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles

REI

#OptOutside

Consumer - Integrated Branding / Integrated Branding

CP16009G

2016 Design Gold Pencil

DDB Group New Zealand / Auckland

SKY TV

Unforgotten Soldiers

Consumer - Environmental / Immersive Design / Outdoor Spaces

DE16032G

2016 Direct Silver Pencil

Y&R / New Zealand + DAVID / Miami

Burger King

McWhopper Open Letter

CSR - Print / Print

DI16027S

2016 UX / UI Gold Pencil

AKQA / Sao Paulo + AKQA / London

Usher

Don't Look Away

CSR - Web / Web

UX16013G

2016 Direct Gold Pencil

Grey / New York

Volvo

Interception

Consumer - Digital / Social Media & Viral Marketing

DI16016G

2016 Direct Silver Pencil

Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles

AAUW

#TheReal10

Consumer - Digital / Social Media & Viral Marketing

DI16017S

2016 Direct Silver Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica

REI

#OptOutside

Consumer - Digital / Social Media & Viral Marketing

DI16018S

2016 Direct Bronze Pencil

Ogilvy & Mather / London

Heineken

Le Big Swim

Consumer - Digital / Social Media & Viral Marketing

DI16019B

2016 Direct Bronze Pencil

POSSIBLE / Seattle + POSSIBLE / Los Angeles

Microsoft

Collective Project

Consumer - Digital / Social Media & Viral Marketing

DI16020B

2016 Film Gold Pencil

Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco

Adobe

Dream On

Consumer - Online Films & Video / User Generated Content

FI16049G

2016 Film Bronze Pencil

VML / Kansas City

Gatorade

The Super Bowl Dunk

Consumer - Online Films & Video / User Generated Content

FI16050B

2016 Film Gold Pencil

adam&eveDDB / London + Blink / London + Final Cut / London + Manning Gotlieb OMD (Media Agency) / London

John Lewis Insurance

Tiny Dancer

Consumer - Television / Over 60 Second - Single

FI16020G

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