The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence. In addition to Best of Discipline, Best of Show, Agency of the Year, Client of the Year, Network of the Year and Creative Holding Company of the Year, special awards include the Penta Pencil, the Green Pencil and the Cultural Driver.

Award

Agency

Client

Title

Category

Annual ID

Taco Emoji Engine Agency: Deutsch / Los Angeles Client: Taco Bell Category: Consumer - Branded Social Campaign / Branded Social Campaign
The Interactive Form Agency: BETC / Paris + BETC Digital / Paris Client: CANAL+ Category: Consumer - Digital / Websites, Microsites & Banners
Fast Forward Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Series / Episodes
So Thin You?ll Need to Think of Something Else Agency: Marcus Thomas LLC / Cleveland Client: Okamoto Category: Consumer - Online Films & Video / Short Form - Series / Episodes
Old Car Commercials Agency: VML / Kansas City Client: NAPA Auto Parts Category: Consumer - Online Films & Video / Short Form - Series / Episodes
Keep Control Agency: AMVBBDO / London Client: Tena Men Category: Consumer - Online Films & Video / Short Form - Series / Episodes
LISNR Agency: R/GA / New York + LISNR / Cincinnati Client: LISNR Category: Innovation - Innovation in Mobile / Innovation in Mobile
mFish Agency: Tone / New York Client: U.S. Department of State Category: Innovation - Innovation in Mobile / Innovation in Mobile
Seelight Agency: Hungry Boys / Moscow Client: VOS Category: Innovation - Innovation in Mobile / Innovation in Mobile
The Les Paul Skill Check Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich Client: Gibson Guitar Category: Innovation - Innovation in Mobile / Innovation in Mobile
Backup Memory Agency: 3SG BBDO / Tunis + PixelTrade / Tunis Client: Samsung Category: Innovation - Innovation in Mobile / Innovation in Mobile
SOS Network Agency: Ogilvy & Mather Group HK / Hong Kong Client: Maxis Berhad Category: Innovation - Innovation in Mobile / Innovation in Mobile

2016 Social Media Gold Pencil

Deutsch / Los Angeles

Taco Bell

Taco Emoji Engine

Consumer - Branded Social Campaign / Branded Social Campaign

SM16006G

2016 Direct Gold Pencil

BETC / Paris + BETC Digital / Paris

CANAL+

The Interactive Form

Consumer - Digital / Websites, Microsites & Banners

DI16007G

2016 Film Silver Pencil

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward

Consumer - Online Films & Video / Short Form - Series / Episodes

FI16044S

2016 Film Merit Award

Marcus Thomas LLC / Cleveland

Okamoto

So Thin You?ll Need to Think of Something Else

Consumer - Online Films & Video / Short Form - Series / Episodes

FI16202M

2016 Film Merit Award

VML / Kansas City

NAPA Auto Parts

Old Car Commercials

Consumer - Online Films & Video / Short Form - Series / Episodes

FI16203M

2016 Film Merit Award

AMVBBDO / London

Tena Men

Keep Control

Consumer - Online Films & Video / Short Form - Series / Episodes

FI16201M

2016 Mobile Bronze Pencil

R/GA / New York + LISNR / Cincinnati

LISNR

LISNR

Innovation - Innovation in Mobile / Innovation in Mobile

MO16025B

2016 Mobile Merit Award

Tone / New York

U.S. Department of State

mFish

Innovation - Innovation in Mobile / Innovation in Mobile

MO16091M

2016 Mobile Merit Award

Hungry Boys / Moscow

VOS

Seelight

Innovation - Innovation in Mobile / Innovation in Mobile

MO16087M

2016 Mobile Merit Award

Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich

Gibson Guitar

The Les Paul Skill Check

Innovation - Innovation in Mobile / Innovation in Mobile

MO16090M

2016 Mobile Merit Award

3SG BBDO / Tunis + PixelTrade / Tunis

Samsung

Backup Memory

Innovation - Innovation in Mobile / Innovation in Mobile

MO16085M

2016 Mobile Merit Award

Ogilvy & Mather Group HK / Hong Kong

Maxis Berhad

SOS Network

Innovation - Innovation in Mobile / Innovation in Mobile

MO16088M

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