The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Coughing Billboard Agency: Akestam Holst NOA / Stockholm Client: Apotek Hjartat Category: Craft / Use of Digital Technology - Single or Campaign
Puma Beatbot Agency: J. Walter Thompson / New York Client: Puma Category: Craft / Use of Digital Technology - Single or Campaign
Scariest BK Agency: DAVID / Miami Client: Burger King Category: Innovation in Print & Outdoor / Ambient Media
The SAB Spike Detector Coaster Agency: Geometry Global / Johannesburg + Ogilvy & Mather / Johannesburg Client: South African Breweries Category: Innovation in Print & Outdoor / Ambient Media
The Riderless Bike Agency: Havas / Sydney + Red Agency / Sydney + FINCH / Sydney Client: Steve Waugh Foundation Category: Innovation in Print & Outdoor / Ambient Media
Playnasium Agency: McCann / Melbourne Client: YMCA Category: Innovation in Print & Outdoor / Ambient Media
Amateur Replay Agency: Ogilvy & Mather / Singapore Client: Allianz Category: Innovation in Print & Outdoor / Ambient Media
Thanks, 2016. It's been weird. Agency: Spotify / New York Client: Spotify Category: Innovation in Print & Outdoor / Ambient Media
Making Sense of Dyslexia Agency: Impact BBDO / Dubai Client: Sydlexia Category: Innovation in Print & Outdoor / Print
No more black target Agency: FRED & FARID / New York Client: New York Ethical Society Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
The Lemonade Stand Agency: Leo Burnett / Toronto + Jungle Media / Toronto Client: Yellow Pages Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Unexpected Courts Agency: NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro Client: Akzo Nobel Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
IKEA: Cook This Page Agency: Leo Burnett / Toronto Client: IKEA Category: Craft / Printing / Production - Single or Campaign
Zombie Christmas: The Real-World Trailer Agency: McCann / London + Momentum Worldwide / London Client: Microsoft / Xbox Category: Craft / Printing / Production - Single or Campaign
Give the Rainbow Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London Client: Mars - Skittles Category: Publishing / Magazine - Single
Boy Agency: Dentsu / Singapore Client: Regional Environmental Awareness Cameron Highlands Category: Publishing / Magazine - Single
Adios Amigo Agency: Havas / New York + Starcom Mediavest Group / New York + Edelman / New York Client: Heineken / Dos Equis Category: Publishing / Magazine - Single
Pinball Agency: La Comunidad / Buenos Aires Client: Ferrero Rocher, Argentina Category: Publishing / Magazine - Single
Roller Coaster Agency: La Comunidad / Buenos Aires Client: Ferrero Rocher, Argentina Category: Publishing / Magazine - Single
Skate Park Agency: La Comunidad / Buenos Aires Client: Ferrero Rocher, Argentina Category: Publishing / Magazine - Single
Instructions / Doll´s House Agency: Ogilvy & Mather / Bogota Client: Pfizer Category: Publishing / Magazine - Single
Instructions / Cradle Agency: Ogilvy & Mather / Bogota Client: Pfizer Category: Publishing / Magazine - Single
Instructions / Car chair Agency: Ogilvy & Mather / Bogota Client: Pfizer Category: Publishing / Magazine - Single
iPain Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil Client: Liomont / Analgen Forte Category: Publishing / Magazine - Single
Judgment Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil Client: Liomont / Analgen Forte Category: Publishing / Magazine - Single
Loving the night 2 Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Publishing / Magazine - Single
Give the Rainbow Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London Client: Mars - Skittles Category: Craft / Writing - Single or Campaign
The Give-A-Care Collection Agency: lg2 / Toronto Client: Rethink Breast Cancer Category: Craft / Writing - Single or Campaign
Thanks, 2016. It's been weird. Agency: Spotify / New York Client: Spotify Category: Craft / Writing - Single or Campaign
Expedia Dream Adventures Agency: 180LA / Santa Monica Client: Expedia Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Nike Unlimited Stadium Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The upside down can Agency: BETC / Paris Client: Orangina Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The Unusual Football Field Project : Football field that breaks through the rectangular boundary Agency: CJ WORX / BANGKOK Client: AP THAILAND Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Lego Batman Agency: Commonwealth//McCann / Detroit + Carat / Detroit Client: Chevrolet Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Highway Robbery Agency: Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York Client: Volvo Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Tribeca Film ReActor Agency: J. Walter Thompson / New York Client: Tribeca Film Festival Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
25m2 Syria Agency: POL / Oslo Client: NRK TV-aksjonen & IKEA Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
GIGA Selfie Agency: TBWA\HAKUHODO Inc. / Tokyo Client: Tourism Australia Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Flags Agency: AlmapBBDO / São Paulo Client: Visa Category: Craft / Art Direction - Single or Campaign
Finding Her Agency: DDB / Dubai Client: UN Women Category: Craft / Art Direction - Single or Campaign
The Study of Human Being Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards Selection Council Category: Craft / Art Direction - Single or Campaign
Honda. Great Journey. Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Craft / Art Direction - Single or Campaign
Floods Agency: Dentsu / Singapore Client: Regional Environmental Awareness Cameron Highlands Category: Craft / Art Direction - Single or Campaign
Boeing Flypaper Agency: FCB / Chicago Client: The Boeing Company Category: Craft / Art Direction - Single or Campaign
Holiday Packing Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Craft / Art Direction - Single or Campaign
Save Their Tears Agency: Impact BBDO / Dubai Client: Johnson & Johnson Category: Craft / Art Direction - Single or Campaign
Elizabeth Williams Agency: Leo Burnett / Chicago Client: Donate Life America Category: Craft / Art Direction - Single or Campaign
One Cut Kill All Agency: Ogilvy Group Thailand / Bangkok Client: Seub Nakhasathien Foundation Category: Craft / Art Direction - Single or Campaign
Doors Of Thrones Agency: Publicis / London Client: Tourism Ireland Category: Craft / Art Direction - Single or Campaign
KIMONO WEARING THE RAIN Agency: TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO products inc. / Tokyo Client: TAKASHIMAYA Category: Craft / Art Direction - Single or Campaign

2017 Print & Outdoor Merit Award

Akestam Holst NOA / Stockholm

Apotek Hjartat

The Coughing Billboard

Craft / Use of Digital Technology - Single or Campaign

OS_PO17193M

2017 Print & Outdoor Merit Award

J. Walter Thompson / New York

Puma

Puma Beatbot

Craft / Use of Digital Technology - Single or Campaign

OS_PO17194M

2017 Print & Outdoor Merit Award

DAVID / Miami

Burger King

Scariest BK

Innovation in Print & Outdoor / Ambient Media

OS_PO17196M

2017 Print & Outdoor Merit Award

Geometry Global / Johannesburg + Ogilvy & Mather / Johannesburg

South African Breweries

The SAB Spike Detector Coaster

Innovation in Print & Outdoor / Ambient Media

OS_PO17197M

2017 Print & Outdoor Merit Award

Havas / Sydney + Red Agency / Sydney + FINCH / Sydney

Steve Waugh Foundation

The Riderless Bike

Innovation in Print & Outdoor / Ambient Media

OS_PO17198M

2017 Print & Outdoor Merit Award

McCann / Melbourne

YMCA

Playnasium

Innovation in Print & Outdoor / Ambient Media

OS_PO17199M

2017 Print & Outdoor Merit Award

Ogilvy & Mather / Singapore

Allianz

Amateur Replay

Innovation in Print & Outdoor / Ambient Media

OS_PO17200M

2017 Print & Outdoor Merit Award

Spotify / New York

Spotify

Thanks, 2016. It's been weird.

Innovation in Print & Outdoor / Ambient Media

OS_PO17201M

2017 Print & Outdoor Merit Award

Impact BBDO / Dubai

Sydlexia

Making Sense of Dyslexia

Innovation in Print & Outdoor / Print

OS_PO17195M

2017 Print & Outdoor Merit Award

FRED & FARID / New York

New York Ethical Society

No more black target

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign

OS_PO17155M

2017 Print & Outdoor Merit Award

Leo Burnett / Toronto + Jungle Media / Toronto

Yellow Pages

The Lemonade Stand

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign

OS_PO17156M

2017 Print & Outdoor Merit Award

NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro

Akzo Nobel

Unexpected Courts

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign

OS_PO17157M

2017 Print & Outdoor Merit Award

Leo Burnett / Toronto

IKEA

IKEA: Cook This Page

Craft / Printing / Production - Single or Campaign

OS_PO17191M

2017 Print & Outdoor Merit Award

McCann / London + Momentum Worldwide / London

Microsoft / Xbox

Zombie Christmas: The Real-World Trailer

Craft / Printing / Production - Single or Campaign

OS_PO17192M

2017 Print & Outdoor Merit Award

adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London

Mars - Skittles

Give the Rainbow

Publishing / Magazine - Single

OS_PO17082M

2017 Print & Outdoor Merit Award

Dentsu / Singapore

Regional Environmental Awareness Cameron Highlands

Boy

Publishing / Magazine - Single

OS_PO17083M

2017 Print & Outdoor Merit Award

Havas / New York + Starcom Mediavest Group / New York + Edelman / New York

Heineken / Dos Equis

Adios Amigo

Publishing / Magazine - Single

OS_PO17084M

2017 Print & Outdoor Merit Award

La Comunidad / Buenos Aires

Ferrero Rocher, Argentina

Pinball

Publishing / Magazine - Single

OS_PO17085M

2017 Print & Outdoor Merit Award

La Comunidad / Buenos Aires

Ferrero Rocher, Argentina

Roller Coaster

Publishing / Magazine - Single

OS_PO17086M

2017 Print & Outdoor Merit Award

La Comunidad / Buenos Aires

Ferrero Rocher, Argentina

Skate Park

Publishing / Magazine - Single

OS_PO17087M

2017 Print & Outdoor Merit Award

Ogilvy & Mather / Bogota

Pfizer

Instructions / Doll´s House

Publishing / Magazine - Single

OS_PO17088M

2017 Print & Outdoor Merit Award

Ogilvy & Mather / Bogota

Pfizer

Instructions / Cradle

Publishing / Magazine - Single

OS_PO17089M

2017 Print & Outdoor Merit Award

Ogilvy & Mather / Bogota

Pfizer

Instructions / Car chair

Publishing / Magazine - Single

OS_PO17090M

2017 Print & Outdoor Merit Award

Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil

Liomont / Analgen Forte

iPain

Publishing / Magazine - Single

OS_PO17091M

2017 Print & Outdoor Merit Award

Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil

Liomont / Analgen Forte

Judgment

Publishing / Magazine - Single

OS_PO17092M

2017 Print & Outdoor Merit Award

TBWA\THAILAND / Bangkok

McDonald's

Loving the night 2

Publishing / Magazine - Single

OS_PO17093M

2017 Print & Outdoor Merit Award

adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London

Mars - Skittles

Give the Rainbow

Craft / Writing - Single or Campaign

OS_PO17172M

2017 Print & Outdoor Merit Award

lg2 / Toronto

Rethink Breast Cancer

The Give-A-Care Collection

Craft / Writing - Single or Campaign

OS_PO17173M

2017 Print & Outdoor Merit Award

Spotify / New York

Spotify

Thanks, 2016. It's been weird.

Craft / Writing - Single or Campaign

OS_PO17174M

2017 Print & Outdoor Merit Award

180LA / Santa Monica

Expedia

Expedia Dream Adventures

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17146M

2017 Print & Outdoor Merit Award

BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore

Nike

Nike Unlimited Stadium

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17147M

2017 Print & Outdoor Merit Award

BETC / Paris

Orangina

The upside down can

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17148M

2017 Print & Outdoor Merit Award

CJ WORX / BANGKOK

AP THAILAND

The Unusual Football Field Project : Football field that breaks through the rectangular boundary

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17149M

2017 Print & Outdoor Merit Award

Commonwealth//McCann / Detroit + Carat / Detroit

Chevrolet

Lego Batman

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17150M

2017 Print & Outdoor Merit Award

Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York

Volvo

Highway Robbery

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17151M

2017 Print & Outdoor Merit Award

J. Walter Thompson / New York

Tribeca Film Festival

Tribeca Film ReActor

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17152M

2017 Print & Outdoor Merit Award

POL / Oslo

NRK TV-aksjonen & IKEA

25m2 Syria

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17153M

2017 Print & Outdoor Merit Award

TBWA\HAKUHODO Inc. / Tokyo

Tourism Australia

GIGA Selfie

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

OS_PO17154M

2017 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Visa

Flags

Craft / Art Direction - Single or Campaign

OS_PO17159M

2017 Print & Outdoor Merit Award

DDB / Dubai

UN Women

Finding Her

Craft / Art Direction - Single or Campaign

OS_PO17160M

2017 Print & Outdoor Merit Award

DENTSU INC. / Tokyo

Dentsu Advertising Awards Selection Council

The Study of Human Being

Craft / Art Direction - Single or Campaign

OS_PO17161M

2017 Print & Outdoor Merit Award

DENTSU INC. / Tokyo + Mori Inc. / Tokyo

HONDA MOTOR CO., LTD.

Honda. Great Journey.

Craft / Art Direction - Single or Campaign

OS_PO17162M

2017 Print & Outdoor Merit Award

Dentsu / Singapore

Regional Environmental Awareness Cameron Highlands

Floods

Craft / Art Direction - Single or Campaign

OS_PO17163M

2017 Print & Outdoor Merit Award

FCB / Chicago

The Boeing Company

Boeing Flypaper

Craft / Art Direction - Single or Campaign

OS_PO17164M

2017 Print & Outdoor Merit Award

TBWA Hunt Lascaris / Johannesburg

Flight Centre

Holiday Packing

Craft / Art Direction - Single or Campaign

OS_PO17165M

2017 Print & Outdoor Merit Award

Impact BBDO / Dubai

Johnson & Johnson

Save Their Tears

Craft / Art Direction - Single or Campaign

OS_PO17166M

2017 Print & Outdoor Merit Award

Leo Burnett / Chicago

Donate Life America

Elizabeth Williams

Craft / Art Direction - Single or Campaign

OS_PO17167M

2017 Print & Outdoor Merit Award

Ogilvy Group Thailand / Bangkok

Seub Nakhasathien Foundation

One Cut Kill All

Craft / Art Direction - Single or Campaign

OS_PO17168M

2017 Print & Outdoor Merit Award

Publicis / London

Tourism Ireland

Doors Of Thrones

Craft / Art Direction - Single or Campaign

OS_PO17169M

2017 Print & Outdoor Merit Award

TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO products inc. / Tokyo

TAKASHIMAYA

KIMONO WEARING THE RAIN

Craft / Art Direction - Single or Campaign

OS_PO17170M

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