The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Spectacle of the Real Agency: BUCK / New York Client: Hulk Limbo, Inc. Category: Craft / Animation - Single or Series
The Study of Human Being Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards Selection Council Category: Craft / Art Direction - Single or Series
The Washi Lingerie Poster Agency: HAKUHODO Inc. / TOKYO Client: RC Corp. France-Japon Category: Craft / Printing & Paper Craft - Single or Series
Honda. Great Journey. Agency: Mori Inc. / Tokyo + DENTSU INC. / Tokyo + Map Project Office / London + Ogle Models & Prototypes / UK Client: Honda Motor Co., Ltd. Category: Craft / Printing & Paper Craft - Single or Series
Dream Agency: DDB / New York Client: Wildlife Conservation Film Festival Category: Craft / Animation - Single or Series
Discover the Magic of Craft Agency: Scholz & Friends / Berlin + Salon Alpin / Vienna Client: Montblanc Category: Craft / Animation - Single or Series
Get Back, Tohoku. Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography - Single or Series
Aging=Passage of Time Agency: SHISEIDO CO., LTD. / Tokyo Client: SHISEIDO CO., LTD. Category: Craft / Photography - Single or Series
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Craft / Illustration - Single or Series
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Craft / Art Direction - Single or Series
PRINT TRIAL Agency: Hakuhodo Inc. / Tokyo Client: SHOEI Category: Craft / Printing & Paper Craft - Single or Series
Specimens of Crossing Agency: Toppan Printing Co.,Ltd. / Tokyo Client: Toppan Printing Co.,Ltd. Category: Craft / Printing & Paper Craft - Single or Series
It's What's Happening: #InMemoriam Agency: Global Brand & Creative Studio / San Francisco Client: Twitter Category: Craft / Photography - Single or Series
Be Seen Agency: Y&R / Dubai Client: The Cartel Category: Craft / Photography - Single or Series
Honda. Great Journey.-Travel sticker scrapbook Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Craft / Illustration - Single or Series
THE EYE BALL Agency: Design Army / Washington D.C. Client: Georgetown Optician Category: Craft / Art Direction - Single or Series
100 GRAPHICS by HOMME PLISSE ISSEY MIYAKE Agency: Q / Tokyo + grandpa / Tokyo + BOAT / Tokyo Client: ISSEY MIYAKE INC. Category: Craft / Art Direction - Single or Series
Cannes lions seminar poster "Cannes Creativity Through Machine Intelligence:A Conversation with Brian Eno Agency: DENTSU INC. / Tokyo Client: Beatink Inc / Opal Limited Category: Craft / Printing & Paper Craft - Single or Series
Rubbish Famzine. In The Name Of The Father Agency: Kinetic / Singapore + Holycrap.sg / Singapore Client: HOLYCRAP.SG Category: Craft / Printing & Paper Craft - Single or Series
Google Duo - Iconic Duos Agency: 72andSunny / Los Angeles + Hungry Man Productions / Los Angeles + NO6 / Los Angeles + The Mill / Los Angeles Client: Google Category: Craft / Animation - Single or Series
The Purpose Agency: Havas / New York + Studio 6 / New York Client: United States Digital Service Category: Craft / Animation - Single or Series
June: Life is Better When You Share the Ride Agency: Lyft / San Francisco + Broad Reach Pictures / Los Angeles + Chromosphere / Los Angeles Client: Lyft Category: Craft / Animation - Single or Series
Monster Stains Agency: Ogilvy & Mather / London Client: Unilever Category: Craft / Animation - Single or Series
Usain Bolt | The Boy Who Learned to Fly | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Craft / Animation - Single or Series
The Story of Vans Agency: Vans / Cypress Client: Vans Category: Craft / Animation - Single or Series
Magic Words - The Unwritten Stories Agency: AlmapBBDO / São Paulo Client: HP Category: Craft / Photography - Single or Series
Stain Calendar Agency: DDB / New York Client: Cotton Category: Craft / Photography - Single or Series
Taste the Feeling Agency: Fitzco//McCann / Atlanta Client: The Coca-Cola Company Category: Craft / Photography - Single or Series
Switch it off. Agency: Ogilvy / Germany Client: Amnesty International Category: Craft / Photography - Single or Series
Projection of Pride Agency: Ogilvy / New York Client: NewFest: New York's LGBT Film Festival Category: Craft / Photography - Single or Series
Shot on iPhone: Colors Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Craft / Photography - Single or Series
Shot on iPhone: Bastille Day Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Craft / Photography - Single or Series
It's What's Happening: #TheRealDebate Agency: Global Brand & Creative Studio / San Francisco Client: Twitter Category: Craft / Photography - Single or Series
scrubbing brush Agency: Creators Group MAC / Tokyo Client: kozo Co.,Ltd. Category: Craft / Illustration - Single or Series
Finding Her Agency: DDB / Dubai Client: UN Women Category: Craft / Illustration - Single or Series
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku." Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Illustration - Single or Series
THE (VERY) POLITICAL COLLECTION Agency: Design Army / Washington D.C. Client: Harper Macaw Category: Craft / Illustration - Single or Series
Maues Posters Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Ambev - Guaraná Antarctica Category: Craft / Illustration - Single or Series
WWF Iceberg Poster Campaign Agency: Leo Burnett Manila / Makati City Client: WWF Philippines Inc. Category: Craft / Illustration - Single or Series
Little Future –Possibility of generative medicine- Agency: JiroMiharu / Tokyo + monopo.inc / Tokyo + AOI Pro. Inc. / Tokyo Client: Takebe Lab Category: Craft / Illustration - Single or Series
One Flew Over the Cuckoo's Nest Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Craft / Illustration - Single or Series
Artquarium Agency: Ogilvy Group Thailand / Bangkok Client: Papawin Co., Ltd. Category: Craft / Illustration - Single or Series
Art with Watson Agency: Ogilvy / New York Client: IBM Category: Craft / Illustration - Single or Series
The Story of Vans Agency: Vans / Cypress Client: Vans Category: Craft / Illustration - Single or Series
Rolling Eggs Agency: Creative Power Unit / Tokyo Client: Shiga Art School Category: Craft / Art Direction - Single or Series
Stain Calendar Agency: DDB / New York Client: Cotton Category: Craft / Art Direction - Single or Series
NEW STRUCTURE Agency: DENTSU INC. / Tokyo Client: Dentsu Inc. and Ministry of Education of The People's Republic of China Category: Craft / Art Direction - Single or Series
Get Back, Tohoku. Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Art Direction - Single or Series
Into HBO Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles Client: HBO Category: Craft / Art Direction - Single or Series
face Agency: Hakuhodo Inc. / Tokyo Client: Comexposium Japan K.K. Category: Craft / Art Direction - Single or Series

2017 Design Gold Pencil

BUCK / New York

Hulk Limbo, Inc.

Spectacle of the Real

Craft / Animation - Single or Series

OS_DE17075G

2017 Design Gold Pencil

DENTSU INC. / Tokyo

Dentsu Advertising Awards Selection Council

The Study of Human Being

Craft / Art Direction - Single or Series

OS_DE17065G

2017 Design Gold Pencil

HAKUHODO Inc. / TOKYO

RC Corp. France-Japon

The Washi Lingerie Poster

Craft / Printing & Paper Craft - Single or Series

OS_DE17078G

2017 Design Gold Pencil

Mori Inc. / Tokyo + DENTSU INC. / Tokyo + Map Project Office / London + Ogle Models & Prototypes / UK

Honda Motor Co., Ltd.

Honda. Great Journey.

Craft / Printing & Paper Craft - Single or Series

OS_DE17079G

2017 Design Silver Pencil

DDB / New York

Wildlife Conservation Film Festival

Dream

Craft / Animation - Single or Series

OS_DE17076S

2017 Design Silver Pencil

Scholz & Friends / Berlin + Salon Alpin / Vienna

Montblanc

Discover the Magic of Craft

Craft / Animation - Single or Series

OS_DE17077S

2017 Design Silver Pencil

DENTSU INC. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Craft / Photography - Single or Series

OS_DE17071S

2017 Design Silver Pencil

SHISEIDO CO., LTD. / Tokyo

SHISEIDO CO., LTD.

Aging=Passage of Time

Craft / Photography - Single or Series

OS_DE17072S

2017 Design Silver Pencil

DENTSU INC. / Tokyo

Panasonic Corporation

Life is electric

Craft / Illustration - Single or Series

OS_DE17069S

2017 Design Silver Pencil

DENTSU INC. / Tokyo

Panasonic Corporation

Life is electric

Craft / Art Direction - Single or Series

OS_DE17066S

2017 Design Silver Pencil

Hakuhodo Inc. / Tokyo

SHOEI

PRINT TRIAL

Craft / Printing & Paper Craft - Single or Series

OS_DE17080S

2017 Design Silver Pencil

Toppan Printing Co.,Ltd. / Tokyo

Toppan Printing Co.,Ltd.

Specimens of Crossing

Craft / Printing & Paper Craft - Single or Series

OS_DE17081S

2017 Design Bronze Pencil

Global Brand & Creative Studio / San Francisco

Twitter

It's What's Happening: #InMemoriam

Craft / Photography - Single or Series

OS_DE17073B

2017 Design Bronze Pencil

Y&R / Dubai

The Cartel

Be Seen

Craft / Photography - Single or Series

OS_DE17074B

2017 Design Bronze Pencil

DENTSU INC. / Tokyo + Mori Inc. / Tokyo

HONDA MOTOR CO., LTD.

Honda. Great Journey.-Travel sticker scrapbook

Craft / Illustration - Single or Series

OS_DE17070B

2017 Design Bronze Pencil

Design Army / Washington D.C.

Georgetown Optician

THE EYE BALL

Craft / Art Direction - Single or Series

OS_DE17067B

2017 Design Bronze Pencil

Q / Tokyo + grandpa / Tokyo + BOAT / Tokyo

ISSEY MIYAKE INC.

100 GRAPHICS by HOMME PLISSE ISSEY MIYAKE

Craft / Art Direction - Single or Series

OS_DE17068B

2017 Design Bronze Pencil

DENTSU INC. / Tokyo

Beatink Inc / Opal Limited

Cannes lions seminar poster "Cannes Creativity Through Machine Intelligence:A Conversation with Brian Eno

Craft / Printing & Paper Craft - Single or Series

OS_DE17082B

2017 Design Bronze Pencil

Kinetic / Singapore + Holycrap.sg / Singapore

HOLYCRAP.SG

Rubbish Famzine. In The Name Of The Father

Craft / Printing & Paper Craft - Single or Series

OS_DE17083B

2017 Design Merit Award

72andSunny / Los Angeles + Hungry Man Productions / Los Angeles + NO6 / Los Angeles + The Mill / Los Angeles

Google

Google Duo - Iconic Duos

Craft / Animation - Single or Series

OS_DE17273M

2017 Design Merit Award

Havas / New York + Studio 6 / New York

United States Digital Service

The Purpose

Craft / Animation - Single or Series

OS_DE17274M

2017 Design Merit Award

Lyft / San Francisco + Broad Reach Pictures / Los Angeles + Chromosphere / Los Angeles

Lyft

June: Life is Better When You Share the Ride

Craft / Animation - Single or Series

OS_DE17275M

2017 Design Merit Award

Ogilvy & Mather / London

Unilever

Monster Stains

Craft / Animation - Single or Series

OS_DE17276M

2017 Design Merit Award

TBWA\Chiat\Day / Los Angeles

Gatorade

Usain Bolt | The Boy Who Learned to Fly | Gatorade

Craft / Animation - Single or Series

OS_DE17277M

2017 Design Merit Award

Vans / Cypress

Vans

The Story of Vans

Craft / Animation - Single or Series

OS_DE17278M

2017 Design Merit Award

AlmapBBDO / São Paulo

HP

Magic Words - The Unwritten Stories

Craft / Photography - Single or Series

OS_DE17265M

2017 Design Merit Award

DDB / New York

Cotton

Stain Calendar

Craft / Photography - Single or Series

OS_DE17266M

2017 Design Merit Award

Fitzco//McCann / Atlanta

The Coca-Cola Company

Taste the Feeling

Craft / Photography - Single or Series

OS_DE17267M

2017 Design Merit Award

Ogilvy / Germany

Amnesty International

Switch it off.

Craft / Photography - Single or Series

OS_DE17268M

2017 Design Merit Award

Ogilvy / New York

NewFest: New York's LGBT Film Festival

Projection of Pride

Craft / Photography - Single or Series

OS_DE17269M

2017 Design Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

Shot on iPhone: Colors

Craft / Photography - Single or Series

OS_DE17270M

2017 Design Merit Award

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Shot on iPhone: Bastille Day

Craft / Photography - Single or Series

OS_DE17271M

2017 Design Merit Award

Global Brand & Creative Studio / San Francisco

Twitter

It's What's Happening: #TheRealDebate

Craft / Photography - Single or Series

OS_DE17272M

2017 Design Merit Award

Creators Group MAC / Tokyo

kozo Co.,Ltd.

scrubbing brush

Craft / Illustration - Single or Series

OS_DE17254M

2017 Design Merit Award

DDB / Dubai

UN Women

Finding Her

Craft / Illustration - Single or Series

OS_DE17255M

2017 Design Merit Award

DENTSU INC. / Tokyo

EAST JAPAN RAILWAY COMPANY

SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."

Craft / Illustration - Single or Series

OS_DE17256M

2017 Design Merit Award

Design Army / Washington D.C.

Harper Macaw

THE (VERY) POLITICAL COLLECTION

Craft / Illustration - Single or Series

OS_DE17257M

2017 Design Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Ambev - Guaraná Antarctica

Maues Posters

Craft / Illustration - Single or Series

OS_DE17258M

2017 Design Merit Award

Leo Burnett Manila / Makati City

WWF Philippines Inc.

WWF Iceberg Poster Campaign

Craft / Illustration - Single or Series

OS_DE17259M

2017 Design Merit Award

JiroMiharu / Tokyo + monopo.inc / Tokyo + AOI Pro. Inc. / Tokyo

Takebe Lab

Little Future –Possibility of generative medicine-

Craft / Illustration - Single or Series

OS_DE17260M

2017 Design Merit Award

Ogilvy & Mather / Chicago

Steppenwolf Theatre

One Flew Over the Cuckoo's Nest

Craft / Illustration - Single or Series

OS_DE17261M

2017 Design Merit Award

Ogilvy Group Thailand / Bangkok

Papawin Co., Ltd.

Artquarium

Craft / Illustration - Single or Series

OS_DE17262M

2017 Design Merit Award

Ogilvy / New York

IBM

Art with Watson

Craft / Illustration - Single or Series

OS_DE17263M

2017 Design Merit Award

Vans / Cypress

Vans

The Story of Vans

Craft / Illustration - Single or Series

OS_DE17264M

2017 Design Merit Award

Creative Power Unit / Tokyo

Shiga Art School

Rolling Eggs

Craft / Art Direction - Single or Series

OS_DE17241M

2017 Design Merit Award

DDB / New York

Cotton

Stain Calendar

Craft / Art Direction - Single or Series

OS_DE17242M

2017 Design Merit Award

DENTSU INC. / Tokyo

Dentsu Inc. and Ministry of Education of The People's Republic of China

NEW STRUCTURE

Craft / Art Direction - Single or Series

OS_DE17243M

2017 Design Merit Award

DENTSU INC. / Tokyo

EAST JAPAN RAILWAY COMPANY

Get Back, Tohoku.

Craft / Art Direction - Single or Series

OS_DE17244M

2017 Design Merit Award

Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles

HBO

Into HBO

Craft / Art Direction - Single or Series

OS_DE17245M

2017 Design Merit Award

Hakuhodo Inc. / Tokyo

Comexposium Japan K.K.

face

Craft / Art Direction - Single or Series

OS_DE17246M

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