The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Lo & Behold: Reveries of the Connected World
Agency: Pereira & O'Dell / New York + Saville Productions / Los Angeles
Client: NETSCOUT Category: Broadcast / Long Form - Single
Evan
Agency: BBDO / New York + Smuggler / Los Angeles
Client: Sandy Hook Promise Category: Film / Cinema / Fiction
The Viral Experiment
Agency: The Woolshed Company / Melbourne
Client: The Woolshed Company Category: Self-Promotion
The Man Who Lived At Fretex
Agency: Kitchen Leo Burnett / Oslo
Client: Fretex, Salvation Army Category: Online / Short Form - Campaign
Expedia Dream Adventures
Agency: 180LA / Santa Monica
Client: Expedia Category: Experiential / Virtual Reality (VR)
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike Category: Experiential / Live Events
Nosulus Rift
Agency: Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris
Client: Ubisoft Category: Innovation in Branded Entertainment
Super Bowl Halftime Show: Intel Drones + Lady Gaga
Agency: Intel / Santa Clara
Client: Intel Category: Innovation in Branded Entertainment
Audi and Airbnb Live to Drive
Agency: Venables Bell and Partners / San Francisco + MJZ / Los Angeles + Final Cut Editorial / Los Angeles + 740 Sound / Los Angeles
Client: Audi of America Category: Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Gold Pencil
Agency:
Pereira & O'Dell / New York + Saville Productions / Los Angeles
Client:
NETSCOUT
Title:
Lo & Behold: Reveries of the Connected World
Category:
Broadcast / Long Form - Single
Annual ID:
OS_BE17002G
Award:
2017 Branded Entertainment Gold Pencil
Agency:
PRETTYBIRD / Culver City
Client:
Beyoncé
Title:
Beyoncé - "Formation"
Category:
Music Videos
Annual ID:
OS_BE17017G
Award:
2017 Branded Entertainment Gold Pencil
Agency:
BBDO / New York + Smuggler / Los Angeles
Client:
Sandy Hook Promise
Title:
Evan
Category:
Film / Cinema / Fiction
Annual ID:
OS_BE17003G
Award:
2017 Branded Entertainment Gold Pencil
Agency:
The Woolshed Company / Melbourne
Client:
The Woolshed Company
Title:
The Viral Experiment
Category:
Self-Promotion
Annual ID:
OS_BE17034G
Award:
2017 Branded Entertainment Gold Pencil
Agency:
Ogilvy & Mather / Singapore
Client:
ALLIANZ
Title:
AMATEUR REPLAY
Category:
User-Generated Content
Annual ID:
OS_BE17032G
Award:
2017 Branded Entertainment Silver Pencil
Agency:
Kitchen Leo Burnett / Oslo
Client:
Fretex, Salvation Army
Title:
The Man Who Lived At Fretex
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE17010S
Award:
2017 Branded Entertainment Silver Pencil
Agency:
180LA / Santa Monica
Client:
Expedia
Title:
Expedia Dream Adventures
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_BE17026S
Award:
2017 Branded Entertainment Silver Pencil
Agency:
BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Experiential / Live Events
Annual ID:
OS_BE17028S
Award:
2017 Branded Entertainment Silver Pencil
Agency:
Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris
Client:
Ubisoft
Title:
Nosulus Rift
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17036S
Award:
2017 Branded Entertainment Silver Pencil
Agency:
Intel / Santa Clara
Client:
Intel
Title:
Super Bowl Halftime Show: Intel Drones + Lady Gaga
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17037S
Award:
2017 Branded Entertainment Silver Pencil
Agency:
Venables Bell and Partners / San Francisco + MJZ / Los Angeles + Final Cut Editorial / Los Angeles + 740 Sound / Los Angeles
Client:
Audi of America
Title:
Audi and Airbnb Live to Drive
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17038S
Award:
2017 Branded Entertainment Silver Pencil
Agency:
PRETTYBIRD / Culver City
Client:
Coldplay
Title:
Coldplay - "Up&Up"
Category:
Music Videos
Annual ID:
OS_BE17018S