The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Dream Agency: DDB / New York Client: Wildlife Conservation Film Festival Category: Online Films & Video / Short Form - Single
USA Women's Gymnastics Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York Client: Under Armour Category: Online Films & Video / Short Form - Single
Tailor Made Store Agency: BWM Dentsu / Melbourne Client: Chadstone Category: Ambient / Live Events
The Reversed Trailer Agency: TRY / Oslo + Bacon / Oslo + APT / Oslo Client: Volkswagen Category: Ambient / Live Events
IKEA: Cook This Page Agency: Leo Burnett / Toronto Client: IKEA Category: Ambient / P.O.P. & In-Store - Campaign
Sound Skills Agency: WCRS / London Client: The Royal Air Force Category: Craft / Music / Sound
LET US BULLY YOU - IN VIRTUAL REALITY Agency: McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm Client: UR (The Swedish Educational Broadcast Company) Category: Innovation in Public Relations
Come Together Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London Client: H&M Category: Craft - Direction / Direction - Single
Evan Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Craft - Direction / Direction - Single
Hungerithm Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Mobile
Predictive World Agency: SID LEE / Paris Client: UBISOFT Category: Craft / Dynamic Data Visualization
Reword Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne Client: Headspace Category: Digital Product

2017 Film Silver Pencil

DDB / New York

Wildlife Conservation Film Festival

Dream

Online Films & Video / Short Form - Single

OS_FI17030S

2017 Film Silver Pencil

Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York

Under Armour

USA Women's Gymnastics

Online Films & Video / Short Form - Single

OS_FI17031S

2017 Direct Marketing Silver Pencil

BWM Dentsu / Melbourne

Chadstone

Tailor Made Store

Ambient / Live Events

OS_DI17014S

2017 Direct Marketing Silver Pencil

TRY / Oslo + Bacon / Oslo + APT / Oslo

Volkswagen

The Reversed Trailer

Ambient / Live Events

OS_DI17015S

2017 Direct Marketing Silver Pencil

Leo Burnett / Toronto

IKEA

IKEA: Cook This Page

Ambient / P.O.P. & In-Store - Campaign

OS_DI17006S

2017 Mobile Silver Pencil

WCRS / London

The Royal Air Force

Sound Skills

Craft / Music / Sound

OS_MO17025S

2017 Public Relations Silver Pencil

McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm

UR (The Swedish Educational Broadcast Company)

LET US BULLY YOU - IN VIRTUAL REALITY

Innovation in Public Relations

OS_PR17030S

2017 Moving Image Craft Silver Pencil

adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London

H&M

Come Together

Craft - Direction / Direction - Single

OS_MI17003S

2017 Moving Image Craft Silver Pencil

BBDO / New York + Smuggler / Los Angeles

Sandy Hook Promise

Evan

Craft - Direction / Direction - Single

OS_MI17004S

2017 Branded Entertainment Silver Pencil

Clemenger BBDO / Melbourne

Mars Chocolate Australia

Hungerithm

Mobile

OS_BE17022S

2017 UX / UI Silver Pencil

SID LEE / Paris

UBISOFT

Predictive World

Craft / Dynamic Data Visualization

OS_UX17015S

2017 Intellectual Property Silver Pencil

Leo Burnett / Melbourne + Studio Pancho / Melbourne

Headspace

Reword

Digital Product

OS_IP17008S

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