The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Honda. Great Journey. Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Branding / Identity System
South African National Blood Services CI Agency: mullen lowe / Johannesburg Client: South African National Blood Services Category: Branding / Identity System
hmbldt Agency: Anomaly / New York Client: hmbldt Category: Branding / Identity System
TAKE PHYSICAL CONDITIONING GYM Agency: DENTSU INC. / Tokyo Client: TAKE PHYSICAL CONDITIONING Category: Branding / Identity System
ONWARD Stitched Sign Project Agency: DENTSU INC. / Tokyo + bluecolor inc. / Tokyo Client: ONWARD KASHIYAMA Co.,Ltd. Category: Branding / Identity System
Daiichi Fruit Agency: Grand Deluxe / Matsuyama Client: Daiichi Fruit Category: Branding / Identity System
Hippeas - Give Peas A Chance Agency: jones knowles ritchie / London Client: Green Park Holdings Inc Category: Branding / Identity System
Great Barrier Reef Foundation Brand Ecosystem Agency: Leo Burnett / Melbourne Client: Great Barrier Reef Foundation Category: Branding / Identity System
Olympic Park - 40th Anniversary Branding Agency: lg2 / Montreal Client: Olympic Park Category: Branding / Identity System
The Give-A-Care Collection Agency: lg2 / Toronto Client: Rethink Breast Cancer Category: Branding / Identity System
826 Valencia Tenderloin Center & King Carl’s Emporium Agency: Office / San Francisco Client: 826 Valencia Category: Branding / Identity System
Hudson Electrical Engineering Logo Agency: Rethink Client: Hudson Electrical Engineering Category: Branding / Identity System
Fuel Transport Agency: Sid Lee / Toronto Client: Fuel Transport Category: Branding / Identity System

2017 Design Gold Pencil

DENTSU INC. / Tokyo + Mori Inc. / Tokyo

HONDA MOTOR CO., LTD.

Honda. Great Journey.

Branding / Identity System

OS_DE17002G

2017 Design Bronze Pencil

mullen lowe / Johannesburg

South African National Blood Services

South African National Blood Services CI

Branding / Identity System

OS_DE17003B

2017 Design Merit Award

Anomaly / New York

hmbldt

hmbldt

Branding / Identity System

OS_DE17098M

2017 Design Merit Award

DENTSU INC. / Tokyo

TAKE PHYSICAL CONDITIONING

TAKE PHYSICAL CONDITIONING GYM

Branding / Identity System

OS_DE17099M

2017 Design Merit Award

DENTSU INC. / Tokyo + bluecolor inc. / Tokyo

ONWARD KASHIYAMA Co.,Ltd.

ONWARD Stitched Sign Project

Branding / Identity System

OS_DE17100M

2017 Design Merit Award

Grand Deluxe / Matsuyama

Daiichi Fruit

Daiichi Fruit

Branding / Identity System

OS_DE17101M

2017 Design Merit Award

jones knowles ritchie / London

Green Park Holdings Inc

Hippeas - Give Peas A Chance

Branding / Identity System

OS_DE17102M

2017 Design Merit Award

Leo Burnett / Melbourne

Great Barrier Reef Foundation

Great Barrier Reef Foundation Brand Ecosystem

Branding / Identity System

OS_DE17103M

2017 Design Merit Award

lg2 / Montreal

Olympic Park

Olympic Park - 40th Anniversary Branding

Branding / Identity System

OS_DE17104M

2017 Design Merit Award

lg2 / Toronto

Rethink Breast Cancer

The Give-A-Care Collection

Branding / Identity System

OS_DE17105M

2017 Design Merit Award

Office / San Francisco

826 Valencia

826 Valencia Tenderloin Center & King Carl’s Emporium

Branding / Identity System

OS_DE17106M

2017 Design Merit Award

Rethink

Hudson Electrical Engineering

Hudson Electrical Engineering Logo

Branding / Identity System

OS_DE17107M

2017 Design Merit Award

Sid Lee / Toronto

Fuel Transport

Fuel Transport

Branding / Identity System

OS_DE17108M

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