The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The New Airbnb App Agency: Airbnb / San Francisco Client: Airbnb Category: Mobile / User Experience
Tummyfish Agency: Memac Ogilvy / Dubai + Ogilvy One / Dubai + MediaMonks / Dubai Client: Nestlé Middle East Category: Mobile / User Experience
Sir David Attenborough’s Story of Life Agency: AKQA / London + BBC Worldwide / London Client: BBC Worldwide Category: Mobile / User Experience
SAFE&SOUND Music Player Agency: BBDO / Bangkok + 1moby / Bangkok + Klack Film / Bangkok Client: LMG Insurance Category: Mobile / User Experience
GLICODE Agency: DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO Client: Ezaki Glico Company, Limited Category: Mobile / User Experience
airforce.com Agency: GSD&M / Austin + MediaMonks / New York Client: United States Air Force Category: Mobile / User Experience
ANTIdiaRy Agency: R/GA / New York Client: Samsung Category: Mobile / User Experience
Through the Dark Agency: R/GA / Sydney Client: Google Category: Mobile / User Experience
Virgin America's New App Agency: Work & Co / Brooklyn Client: Virgin America Category: Mobile / User Experience

2017 UX / UI Gold Pencil

Airbnb / San Francisco

Airbnb

The New Airbnb App

Mobile / User Experience

OS_UX17009G

2017 UX / UI Silver Pencil

Memac Ogilvy / Dubai + Ogilvy One / Dubai + MediaMonks / Dubai

Nestlé Middle East

Tummyfish

Mobile / User Experience

OS_UX17010S

2017 UX / UI Bronze Pencil

AKQA / London + BBC Worldwide / London

BBC Worldwide

Sir David Attenborough’s Story of Life

Mobile / User Experience

OS_UX17011B

2017 UX / UI Bronze Pencil

BBDO / Bangkok + 1moby / Bangkok + Klack Film / Bangkok

LMG Insurance

SAFE&SOUND Music Player

Mobile / User Experience

OS_UX17012B

2017 UX / UI Merit Award

DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO

Ezaki Glico Company, Limited

GLICODE

Mobile / User Experience

OS_UX17028M

2017 UX / UI Merit Award

GSD&M / Austin + MediaMonks / New York

United States Air Force

airforce.com

Mobile / User Experience

OS_UX17029M

2017 UX / UI Merit Award

R/GA / New York

Samsung

ANTIdiaRy

Mobile / User Experience

OS_UX17030M

2017 UX / UI Merit Award

R/GA / Sydney

Google

Through the Dark

Mobile / User Experience

OS_UX17031M

2017 UX / UI Merit Award

Work & Co / Brooklyn

Virgin America

Virgin America's New App

Mobile / User Experience

OS_UX17032M

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