The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Change Please Agency: FCB Inferno / London Client: Change Please and the Big Issue Category: Physical Product
The Nation's Bike Agency: Leo Burnett India / Mumbai Client: Bajaj Auto Category: Physical Product
Lifesaver Backpack Agency: J. Walter Thompson Colombia / Bogota Client: Casa Luker Category: Physical Product
PlayPallets: Basketball Agency: PlayPallets International / Brooklyn Client: PlayPallets International Category: Physical Product
hmbldt Agency: Anomaly / New York Client: hmbldt Category: Physical Product
INTELLIGENT PARKING CHAIR Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO Client: NISSAN MOTOR CO.,LTD. Category: Physical Product
Adaptoys Agency: 360i / New York + Axios NYC / New York Client: Christopher & Dana Reeve Foundation Category: Physical Product
Hangar 1 Fog Point Agency: Ache / Mexico + Exposure / New York + Culture Collide / Los Angeles Client: Hangar 1 Category: Physical Product
Nappy Notes Agency: Cheil / Hong Kong Client: Hello Angel Category: Physical Product
The Conscious Crossing Agency: Clemenger BBDO / Wellington + Flare / Wellington Client: KiwiRail Category: Physical Product
Touchable Ink Agency: J. Walter Thompson / Bangkok Client: Thai Samsung Electronics / Thai Association of The Blind Category: Physical Product
Air-Ink Agency: Marcel / Sydney Client: Tiger Beer Category: Physical Product
Savlon Healthy Hands Chalk Sticks Agency: Ogilvy & Mather / Mumbai Client: ITC Savlon Category: Physical Product
The Cognitive Dress Agency: Ogilvy / New York Client: IBM Category: Physical Product

2017 Intellectual Property Gold Pencil

FCB Inferno / London

Change Please and the Big Issue

Change Please

Physical Product

OS_IP17001G

2017 Intellectual Property Gold Pencil

Leo Burnett India / Mumbai

Bajaj Auto

The Nation's Bike

Physical Product

OS_IP17002G

2017 Intellectual Property Silver Pencil

J. Walter Thompson Colombia / Bogota

Casa Luker

Lifesaver Backpack

Physical Product

OS_IP17003S

2017 Intellectual Property Silver Pencil

PlayPallets International / Brooklyn

PlayPallets International

PlayPallets: Basketball

Physical Product

OS_IP17004S

2017 Intellectual Property Bronze Pencil

Anomaly / New York

hmbldt

hmbldt

Physical Product

OS_IP17005B

2017 Intellectual Property Bronze Pencil

TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO

NISSAN MOTOR CO.,LTD.

INTELLIGENT PARKING CHAIR

Physical Product

OS_IP17006B

2017 Intellectual Property Merit Award

360i / New York + Axios NYC / New York

Christopher & Dana Reeve Foundation

Adaptoys

Physical Product

OS_IP17012M

2017 Intellectual Property Merit Award

Ache / Mexico + Exposure / New York + Culture Collide / Los Angeles

Hangar 1

Hangar 1 Fog Point

Physical Product

OS_IP17013M

2017 Intellectual Property Merit Award

Cheil / Hong Kong

Hello Angel

Nappy Notes

Physical Product

OS_IP17014M

2017 Intellectual Property Merit Award

Clemenger BBDO / Wellington + Flare / Wellington

KiwiRail

The Conscious Crossing

Physical Product

OS_IP17015M

2017 Intellectual Property Merit Award

J. Walter Thompson / Bangkok

Thai Samsung Electronics / Thai Association of The Blind

Touchable Ink

Physical Product

OS_IP17016M

2017 Intellectual Property Merit Award

Marcel / Sydney

Tiger Beer

Air-Ink

Physical Product

OS_IP17017M

2017 Intellectual Property Merit Award

Ogilvy & Mather / Mumbai

ITC Savlon

Savlon Healthy Hands Chalk Sticks

Physical Product

OS_IP17018M

2017 Intellectual Property Merit Award

Ogilvy / New York

IBM

The Cognitive Dress

Physical Product

OS_IP17019M

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