The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.


Award

Agency

Client

Title

Category

Annual ID

The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient / Immersive / Virtual Reality (VR)
Kunstmuseum Basel Light Frieze Agency: iart ag / Basel + Christ & Gantenbein / Basel Client: Construction and Transport Department of the Canton of Basel-Stadt, St├Ądtebau & Architektur, Hochbauamt Category: Architecture Enhancement
Like my addiction Agency: BETC / Paris Client: Addict Aide Category: Influencer Marketing / Single Channel
Moto Mods + YouTube Heroes Agency: Portal A / San Francisco + Weber Shandwick / Chicago Client: Lenovo Category: Influencer Marketing / Single Channel
Rock Clock Agency: Droga5 / New York + Seven Bucks Productions / Los Angeles + Modern Assembly / New York Client: Project Rock Category: Influencer Marketing / Single Channel
The Baby Stroller Test-Ride by Contours Agency: FCB Chicago / Chicago, IL Client: Kolcraft Category: Experiential / Events & Competitions
Boost Your Voice Agency: 180LA / Santa Monica Client: Boost Mobile Category: Experiential / Events & Competitions
The Scania Clock Agency: TBWA / Stockholm + B-Reel / Stockholm Client: Scania Category: Experiential / Events & Competitions
Come Together Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London Client: H&M Category: Online Films & Video / Long Form - Single
The Dilemma Agency: Publicis Italy / Milano Client: Heineken Category: Online Films & Video / Long Form - Single
The DNA Journey Agency: &Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen Client: momondo Category: Online Films & Video / Long Form - Single
adidas Originals - Future Agency: Johannes Leonardo / New York + Squeak E Clean / Los Angeles + RSA Films / Los Angeles + Exile / Los Angeles Client: adidas Originals Category: Craft - Use of Original Music / Use of Original Music - Single

2017 Interactive Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Ambient / Immersive / Virtual Reality (VR)

OS_IN17011G

2017 Responsive Environments Gold Pencil

iart ag / Basel + Christ & Gantenbein / Basel

Construction and Transport Department of the Canton of Basel-Stadt, St├Ądtebau & Architektur, Hochbauamt

Kunstmuseum Basel Light Frieze

Architecture Enhancement

OS_RE17001G

2017 Social Influencer Marketing Gold Pencil

BETC / Paris

Addict Aide

Like my addiction

Influencer Marketing / Single Channel

OS_SI17001G

2017 Social Influencer Marketing Bronze Pencil

Portal A / San Francisco + Weber Shandwick / Chicago

Lenovo

Moto Mods + YouTube Heroes

Influencer Marketing / Single Channel

OS_SI17003B

2017 Social Influencer Marketing Silver Pencil

Droga5 / New York + Seven Bucks Productions / Los Angeles + Modern Assembly / New York

Project Rock

Rock Clock

Influencer Marketing / Single Channel

OS_SI17002S

2017 Cross-Platform Silver Pencil

FCB Chicago / Chicago, IL

Kolcraft

The Baby Stroller Test-Ride by Contours

Experiential / Events & Competitions

OS_CP17002S

2017 Cross-Platform Gold Pencil

180LA / Santa Monica

Boost Mobile

Boost Your Voice

Experiential / Events & Competitions

OS_CP17001G

2017 Cross-Platform Bronze Pencil

TBWA / Stockholm + B-Reel / Stockholm

Scania

The Scania Clock

Experiential / Events & Competitions

OS_CP17003B

2017 Film Silver Pencil

adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London

H&M

Come Together

Online Films & Video / Long Form - Single

OS_FI17039S

2017 Film Bronze Pencil

Publicis Italy / Milano

Heineken

The Dilemma

Online Films & Video / Long Form - Single

OS_FI17040B

2017 Film Silver Pencil

&Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen

momondo

The DNA Journey

Online Films & Video / Long Form - Single

OS_FI17038S

2017 Moving Image Craft Silver Pencil

Johannes Leonardo / New York + Squeak E Clean / Los Angeles + RSA Films / Los Angeles + Exile / Los Angeles

adidas Originals

adidas Originals - Future

Craft - Use of Original Music / Use of Original Music - Single

OS_MI17032S

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