The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Making Sense of Dyslexia Agency: Impact BBDO / Dubai Client: Sydlexia Category: Promotional / Posters - Series
Steppenwolf Series I Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Series
Of Mice and Men Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Lifesaver Backpack Agency: J. Walter Thompson Colombia / Bogota Client: Casa Luker Category: Promotional / Promotional Items - Single or Series
IKEA: Cook This Page Agency: Leo Burnett / Toronto Client: IKEA Category: Promotional / Promotional Items - Single or Series
BIHAKU WATANABE CO., LTD. Agency: AD&D / Tokyo Client: BIHAKU WATANABE CO., LTD. Category: Promotional / Posters - Series
The Study of Human Being Agency: DENTSU INC. / Tokyo Client: Dentsu Advertising Awards Selection Council Category: Promotional / Posters - Series
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Promotional / Posters - Series
face Agency: Hakuhodo Inc. / Tokyo Client: Comexposium Japan K.K. Category: Promotional / Posters - Series
Nando's Peri Thread Book Agency: mullen lowe / Johannesburg Client: Nando's Category: Promotional / Booklets, Brochures, & Product Catalogues
Ghost in the Machine Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
A Raisin in the Sun Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
An Experiment of the Imagination Agency: DENTSU INC. / Tokyo + TAKI CORPORATION / Tokyo + SEIBIDO / Tokyo + dede / Tokyo Client: Nikkei Inc. Category: Promotional / Promotional Items - Single or Series
Latest news from Turkey Agency: Leo Burnett Germany / Frankfurt Client: Reporters Without Borders Category: Promotional / Promotional Items - Single or Series
NEW ANGLE, NEW WORLD. Agency: DENTSU INC. / Tokyo + ADBRAIN Inc. / Tokyo + amana inc. / Tokyo Client: NIHON UNIVERSITY COLLEGE OF ART Category: Promotional / Posters - Series
Honda. Great Journey. Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Promotional / Posters - Series
Poverty Line Prices Agency: Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco Client: Tipping Point Community Category: Promotional / Posters - Series
PICTURE BOOK WITHOUT PICTURES Agency: BEIJING DENTSU ADVERTISING CO.,LTD. / BEIJING + DENTSU INC. / TOKYO Client: FUJIFILM Category: Promotional / Booklets, Brochures, & Product Catalogues
cindymode product catalogue Agency: cindymode / Taipei Client: cindymode Category: Promotional / Booklets, Brochures, & Product Catalogues
Endangered Love Agency: DDB / New York Client: WCFF Category: Promotional / Booklets, Brochures, & Product Catalogues
Life is electric Agency: DENTSU INC. / Tokyo Client: Panasonic Corporation Category: Promotional / Booklets, Brochures, & Product Catalogues
COMMOTION Agency: Design Army / Washington D.C. Client: MARYLAND INSTITUTE COLLEGE OF ART Category: Promotional / Booklets, Brochures, & Product Catalogues
THE DANCING LETTERS Agency: McCann Worldgroup India / Mumbai Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Promotional / Booklets, Brochures, & Product Catalogues
Edible Chocolate Posters Agency: Baldwin& / Raleigh Client: Videri Chocolate Factory Category: Promotional / Posters - Single
Fresh Kiss Agency: GREYnJ UNITED / BANGKOK + GREY SINGAPORE / Singapore Client: Ferrero Category: Promotional / Posters - Single
Haze! Agency: H2C Consultant Group / ChangSha + C² Creative Lab / ChangSha Client: China haze theme Poster Contest Category: Promotional / Posters - Single
Cloud Nine Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Glengarry Glen Ross Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
The Killer Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Grapes of Wrath Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
East of Eden Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Death of a Salesman Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Giving Tuesday Agency: Red Peak / New York Client: ideo.org Category: Promotional / Posters - Single
Kobe's Rules Book Agency: Africa / Sao Paulo + PBA Cinema/Produtora Associados / Sao Paulo Client: ESPN Category: Promotional / Promotional Items - Single or Series
Words of Welcome Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam Client: Verein für Berliner Stadtmission Category: Promotional / Promotional Items - Single or Series
Second Life Toys Agency: DENTSU INC. / Tokyo + Cliver Inc. / Tokyo + Taki Corporation / Tokyo + Dentsu Public Relations / Tokyo Client: Green Ribbon Project Committee Category: Promotional / Promotional Items - Single or Series
Pina_ Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Pinacoteca do Estado de São Paulo Category: Promotional / Promotional Items - Single or Series
Tokyo Deep Nights Agency: HAKUHODO INC. / TOKYO Client: TAKEO CO.,LTD. Category: Promotional / Promotional Items - Single or Series
Ageing Wine Bottles Agency: Kolle Rebbe GmbH / Hamburg Client: Weingut Knipser Category: Promotional / Promotional Items - Single or Series
Museum of Contemporary Art Invitations Agency: Leo Burnett / Toronto Client: Museum of Contemporary Art Category: Promotional / Promotional Items - Single or Series
Museum of Contemporary Art Brochure Agency: Leo Burnett / Toronto Client: Museum of Contemporary Art Category: Promotional / Promotional Items - Single or Series
Flush HB2 Agency: McKinney / Durham + Public Address System / Brooklyn Client: Equality NC Category: Promotional / Promotional Items - Single or Series
Artquarium Agency: Ogilvy Group Thailand / Bangkok Client: Papawin Co., Ltd. Category: Promotional / Promotional Items - Single or Series
Save me – the ski pass that saves lives Agency: Serviceplan / Munich + Serviceplan Austria / Vienna Client: Ötztal Tourismus Category: Promotional / Promotional Items - Single or Series
Rolling Eggs Agency: Creative Power Unit / Tokyo Client: Shiga Art School Category: Promotional / Posters - Series
Finding Her Agency: DDB / Dubai Client: UN Women Category: Promotional / Posters - Series
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku." Agency: DENTSU INC. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Promotional / Posters - Series
“Mist-ery" Train / Sea Train Agency: DENTSU INC. / Tokyo + DENTSU MEITETSU COMMNICATIONS INC. / Nagoya Client: Willer Trains Category: Promotional / Posters - Series
mt ex singapore Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Co., Ltd. Category: Promotional / Posters - Series
Museum of Contemporary Art Invitations Agency: Leo Burnett / Toronto Client: Museum of Contemporary Art Category: Promotional / Posters - Series

2017 Design Gold Pencil

Impact BBDO / Dubai

Sydlexia

Making Sense of Dyslexia

Promotional / Posters - Series

OS_DE17028G

2017 Design Gold Pencil

Ogilvy & Mather / Chicago

Steppenwolf Theatre

Steppenwolf Series I

Promotional / Posters - Series

OS_DE17029G

2017 Design Silver Pencil

Ogilvy & Mather / Chicago

Steppenwolf Theatre

Of Mice and Men

Promotional / Posters - Single

OS_DE17025S

2017 Design Silver Pencil

J. Walter Thompson Colombia / Bogota

Casa Luker

Lifesaver Backpack

Promotional / Promotional Items - Single or Series

OS_DE17038S

2017 Design Silver Pencil

Leo Burnett / Toronto

IKEA

IKEA: Cook This Page

Promotional / Promotional Items - Single or Series

OS_DE17039S

2017 Design Silver Pencil

AD&D / Tokyo

BIHAKU WATANABE CO., LTD.

BIHAKU WATANABE CO., LTD.

Promotional / Posters - Series

OS_DE17030S

2017 Design Silver Pencil

DENTSU INC. / Tokyo

Dentsu Advertising Awards Selection Council

The Study of Human Being

Promotional / Posters - Series

OS_DE17031S

2017 Design Silver Pencil

DENTSU INC. / Tokyo

Panasonic Corporation

Life is electric

Promotional / Posters - Series

OS_DE17032S

2017 Design Silver Pencil

Hakuhodo Inc. / Tokyo

Comexposium Japan K.K.

face

Promotional / Posters - Series

OS_DE17033S

2017 Design Bronze Pencil

mullen lowe / Johannesburg

Nando's

Nando's Peri Thread Book

Promotional / Booklets, Brochures, & Product Catalogues

OS_DE17037B

2017 Design Bronze Pencil

Ogilvy & Mather / Chicago

Steppenwolf Theatre

Ghost in the Machine

Promotional / Posters - Single

OS_DE17026B

2017 Design Bronze Pencil

Ogilvy & Mather / Chicago

Steppenwolf Theatre

A Raisin in the Sun

Promotional / Posters - Single

OS_DE17027B

2017 Design Bronze Pencil

DENTSU INC. / Tokyo + TAKI CORPORATION / Tokyo + SEIBIDO / Tokyo + dede / Tokyo

Nikkei Inc.

An Experiment of the Imagination

Promotional / Promotional Items - Single or Series

OS_DE17040B

2017 Design Bronze Pencil

Leo Burnett Germany / Frankfurt

Reporters Without Borders

Latest news from Turkey

Promotional / Promotional Items - Single or Series

OS_DE17041B

2017 Design Bronze Pencil

DENTSU INC. / Tokyo + ADBRAIN Inc. / Tokyo + amana inc. / Tokyo

NIHON UNIVERSITY COLLEGE OF ART

NEW ANGLE, NEW WORLD.

Promotional / Posters - Series

OS_DE17034B

2017 Design Bronze Pencil

DENTSU INC. / Tokyo + Mori Inc. / Tokyo

HONDA MOTOR CO., LTD.

Honda. Great Journey.

Promotional / Posters - Series

OS_DE17035B

2017 Design Bronze Pencil

Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco

Tipping Point Community

Poverty Line Prices

Promotional / Posters - Series

OS_DE17036B

2017 Design Merit Award

BEIJING DENTSU ADVERTISING CO.,LTD. / BEIJING + DENTSU INC. / TOKYO

FUJIFILM

PICTURE BOOK WITHOUT PICTURES

Promotional / Booklets, Brochures, & Product Catalogues

OS_DE17156M

2017 Design Merit Award

cindymode / Taipei

cindymode

cindymode product catalogue

Promotional / Booklets, Brochures, & Product Catalogues

OS_DE17157M

2017 Design Merit Award

DDB / New York

WCFF

Endangered Love

Promotional / Booklets, Brochures, & Product Catalogues

OS_DE17158M

2017 Design Merit Award

DENTSU INC. / Tokyo

Panasonic Corporation

Life is electric

Promotional / Booklets, Brochures, & Product Catalogues

OS_DE17159M

2017 Design Merit Award

Design Army / Washington D.C.

MARYLAND INSTITUTE COLLEGE OF ART

COMMOTION

Promotional / Booklets, Brochures, & Product Catalogues

OS_DE17160M

2017 Design Merit Award

McCann Worldgroup India / Mumbai

MAHARASHTRA DYSLEXIA ASSOCIATION

THE DANCING LETTERS

Promotional / Booklets, Brochures, & Product Catalogues

OS_DE17161M

2017 Design Merit Award

Baldwin& / Raleigh

Videri Chocolate Factory

Edible Chocolate Posters

Promotional / Posters - Single

OS_DE17137M

2017 Design Merit Award

GREYnJ UNITED / BANGKOK + GREY SINGAPORE / Singapore

Ferrero

Fresh Kiss

Promotional / Posters - Single

OS_DE17138M

2017 Design Merit Award

H2C Consultant Group / ChangSha + C² Creative Lab / ChangSha

China haze theme Poster Contest

Haze!

Promotional / Posters - Single

OS_DE17139M

2017 Design Merit Award

Ogilvy & Mather / Chicago

Steppenwolf Theatre

Cloud Nine

Promotional / Posters - Single

OS_DE17140M

2017 Design Merit Award

Ogilvy & Mather / Chicago

Steppenwolf Theatre

Glengarry Glen Ross

Promotional / Posters - Single

OS_DE17141M

2017 Design Merit Award

Ogilvy & Mather / Chicago

Steppenwolf Theatre

The Killer

Promotional / Posters - Single

OS_DE17142M

2017 Design Merit Award

Ogilvy & Mather / Chicago

Steppenwolf Theatre

Grapes of Wrath

Promotional / Posters - Single

OS_DE17143M

2017 Design Merit Award

Ogilvy & Mather / Chicago

Steppenwolf Theatre

East of Eden

Promotional / Posters - Single

OS_DE17144M

2017 Design Merit Award

Ogilvy & Mather / Chicago

Steppenwolf Theatre

Death of a Salesman

Promotional / Posters - Single

OS_DE17145M

2017 Design Merit Award

Red Peak / New York

ideo.org

Giving Tuesday

Promotional / Posters - Single

OS_DE17146M

2017 Design Merit Award

Africa / Sao Paulo + PBA Cinema/Produtora Associados / Sao Paulo

ESPN

Kobe's Rules Book

Promotional / Promotional Items - Single or Series

OS_DE17162M

2017 Design Merit Award

DDB Group Germany / Berlin + MediaMonks / Amsterdam

Verein für Berliner Stadtmission

Words of Welcome

Promotional / Promotional Items - Single or Series

OS_DE17163M

2017 Design Merit Award

DENTSU INC. / Tokyo + Cliver Inc. / Tokyo + Taki Corporation / Tokyo + Dentsu Public Relations / Tokyo

Green Ribbon Project Committee

Second Life Toys

Promotional / Promotional Items - Single or Series

OS_DE17164M

2017 Design Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Pinacoteca do Estado de São Paulo

Pina_

Promotional / Promotional Items - Single or Series

OS_DE17165M

2017 Design Merit Award

HAKUHODO INC. / TOKYO

TAKEO CO.,LTD.

Tokyo Deep Nights

Promotional / Promotional Items - Single or Series

OS_DE17166M

2017 Design Merit Award

Kolle Rebbe GmbH / Hamburg

Weingut Knipser

Ageing Wine Bottles

Promotional / Promotional Items - Single or Series

OS_DE17167M

2017 Design Merit Award

Leo Burnett / Toronto

Museum of Contemporary Art

Museum of Contemporary Art Invitations

Promotional / Promotional Items - Single or Series

OS_DE17168M

2017 Design Merit Award

Leo Burnett / Toronto

Museum of Contemporary Art

Museum of Contemporary Art Brochure

Promotional / Promotional Items - Single or Series

OS_DE17169M

2017 Design Merit Award

McKinney / Durham + Public Address System / Brooklyn

Equality NC

Flush HB2

Promotional / Promotional Items - Single or Series

OS_DE17170M

2017 Design Merit Award

Ogilvy Group Thailand / Bangkok

Papawin Co., Ltd.

Artquarium

Promotional / Promotional Items - Single or Series

OS_DE17171M

2017 Design Merit Award

Serviceplan / Munich + Serviceplan Austria / Vienna

Ötztal Tourismus

Save me – the ski pass that saves lives

Promotional / Promotional Items - Single or Series

OS_DE17172M

2017 Design Merit Award

Creative Power Unit / Tokyo

Shiga Art School

Rolling Eggs

Promotional / Posters - Series

OS_DE17147M

2017 Design Merit Award

DDB / Dubai

UN Women

Finding Her

Promotional / Posters - Series

OS_DE17148M

2017 Design Merit Award

DENTSU INC. / Tokyo

EAST JAPAN RAILWAY COMPANY

SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."

Promotional / Posters - Series

OS_DE17149M

2017 Design Merit Award

DENTSU INC. / Tokyo + DENTSU MEITETSU COMMNICATIONS INC. / Nagoya

Willer Trains

“Mist-ery" Train / Sea Train

Promotional / Posters - Series

OS_DE17150M

2017 Design Merit Award

iyamadesign inc. / Tokyo

Kamoi kakoshi Co., Ltd.

mt ex singapore

Promotional / Posters - Series

OS_DE17151M

2017 Design Merit Award

Leo Burnett / Toronto

Museum of Contemporary Art

Museum of Contemporary Art Invitations

Promotional / Posters - Series

OS_DE17152M

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