The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Tactile
Agency: McCann / New York
Client: Microsoft Category: Experimental / Internal Projects / R&D
The Original Brushes of Edvard Munch
Agency: Abby Priest / Stockholm
Client: Adobe Category: Digital Product
Be Internet Awesome
Agency: Google Brand Studio / San Francisco
Client: Google Category: Digital Product
Desktop Escape
Agency: McCann / London + Craft/McCann / London
Client: Kayak Category: Digital Product
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client: EITB - Euskal Irrati Telebista Category: Digital Product
The Old Spice Gentleman
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Digital Product
The Gene Project
Agency: adam&eveDDB / London + Framestore / London
Client: Marmite Category: Physical Product
DB Export Beer Bottle Sand
Agency: Colenso BBDO / Auckland
Client: DB Breweries / Heineken NZ Category: Physical Product
The Humanium Metal Initiative
Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm
Client: IM Swedish Development Partner Category: Physical Product
Award:
2018 Intellectual Property Bronze Pencil
Agency:
McCann / New York
Client:
Microsoft
Title:
Tactile
Category:
Experimental / Internal Projects / R&D
Annual ID:
OS_IP18012B
Award:
2018 Intellectual Property Merit Award
Agency:
Abby Priest / Stockholm
Client:
Adobe
Title:
The Original Brushes of Edvard Munch
Category:
Digital Product
Annual ID:
OS_IP18022M
Award:
2018 Intellectual Property Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Be Internet Awesome
Category:
Digital Product
Annual ID:
OS_IP18023M
Award:
2018 Intellectual Property Merit Award
Agency:
McCann / London + Craft/McCann / London
Client:
Kayak
Title:
Desktop Escape
Category:
Digital Product
Annual ID:
OS_IP18024M
Award:
2018 Intellectual Property Merit Award
Agency:
Ogilvy / New York
Client:
NewFest & NYC Pride
Title:
Type with Pride
Category:
Digital Product
Annual ID:
OS_IP18025M
Award:
2018 Intellectual Property Merit Award
Agency:
R/GA / Sao Paulo
Client:
Banco Bradesco
Title:
next Bank
Category:
Digital Product
Annual ID:
OS_IP18026M
Award:
2018 Intellectual Property Merit Award
Agency:
The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client:
EITB - Euskal Irrati Telebista
Title:
YOURNALIST
Category:
Digital Product
Annual ID:
OS_IP18027M
Award:
2018 Intellectual Property Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
The Old Spice Gentleman
Category:
Digital Product
Annual ID:
OS_IP18028M
Award:
2018 Intellectual Property Merit Award
Agency:
adam&eveDDB / London + Framestore / London
Client:
Marmite
Title:
The Gene Project
Category:
Physical Product
Annual ID:
OS_IP18013M
Award:
2018 Intellectual Property Merit Award
Agency:
Cheil Worldwide, / Hong Kong
Client:
Tesco
Title:
Safety Bags
Category:
Physical Product
Annual ID:
OS_IP18014M
Award:
2018 Intellectual Property Merit Award
Agency:
Colenso BBDO / Auckland
Client:
DB Breweries / Heineken NZ
Title:
DB Export Beer Bottle Sand
Category:
Physical Product
Annual ID:
OS_IP18015M
Award:
2018 Intellectual Property Merit Award
Agency:
Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm
Client:
IM Swedish Development Partner
Title:
The Humanium Metal Initiative
Category:
Physical Product
Annual ID:
OS_IP18016M