The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
In the world of Play-Doh
Agency: DDB, / Paris
Client: Hasbro Category: Craft / Illustration - Single or Series
Maze Without Exit
Agency: DENTSU INC. / Tokyo
Client: End-of-Life Care Association of Japan Category: Craft / Illustration - Single or Series
SLOW TRAIN, SLOW LIFE. “Get Back, Tohoku.”
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Illustration - Single or Series
A Gentleman Plays The Trombone
Agency: The Nine / Shanghai
Client: Hengzheng Dental Category: Promotional / Posters - Single
Safety Bags
Agency: Cheil Worldwide, / Hong Kong
Client: Tesco Category: Innovation in Design / Print
Bulletproof Posters
Agency: Ogilvy & Mather / Chicago
Client: Americans for Responsible Solutions Category: Innovation in Design / Print
Penguin Frozen Storybook
Agency: TBWA\ / Shanghai
Client: Penguin Books Category: Innovation in Design / Print
Exploratorium After Dark
Agency: Collins / San Francisco
Client: Exploratorium Category: Branding / Rebranding
I Am What I Make Up
Agency: Droga5 / New York + Prettybird / Culver City
Client: COVERGIRL Category: Branding / Rebranding
LA Phil Rebranding
Agency: TBWA\Chiat\Day / Los Angeles
Client: Los Angeles Philharmonic Association Category: Branding / Rebranding
A new brand for Formula 1: The greatest races are ahead of us
Agency: Wieden+Kennedy / London
Client: F1 Category: Branding / Rebranding
STUDIES of Graphic design
Agency: DENTSU INC. / Tokyo
Client: The Yoshida Hideo Memorial Foundation Category: Editorial / Magazine Cover
Dead Whale
Agency: Dentsu Jayme Syfu / Makati City
Client: Greenpeace Philippines Category: Experiential / Environmental / Outdoor Spaces
The Human Serengeti
Agency: FCB New Zealand / Auckland & Wellington
Client: Prime TV Category: Experiential / Environmental / Outdoor Spaces
HOTEL HIGHWAY
Agency: HAKUHODO KETTLE / Tokyo + Hakuhodo Inc. / Tokyo
Client: Two inc Category: Experiential / Environmental / Outdoor Spaces
Music in Sight
Agency: Jung von Matt/ AG / Hamburg
Client: Hamburg Marketing, Elbphilharmonie Hamburg Category: Experiential / Environmental / Outdoor Spaces
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Experiential / Environmental / Outdoor Spaces
Visual Identity Conducted by Sir Simon Rattle
Agency: Superunion / London + Symphony Orchestra / London
Client: London Symphony Orchestra Category: Data Visualization / Dynamic
Rubbish Famzine No.7 Flash and Blood
Agency: Kinetic / Singapore + Holycrap.sg / Singapore
Client: HOLYCRAP.SG Category: Craft / Printing & Paper Craft - Single or Series
Rubbish Famzine No.6 An Emojious Odyssey of the Gluttonous Omnivores
Agency: Kinetic / Singapore + Holycrap.sg / Singapore
Client: HOLYCRAP.SG Category: Craft / Printing & Paper Craft - Single or Series
New Encounters in Art & Culture
Agency: Tokyu Agency + TOMO + TOTB / TOKYO + RISSI INC. / TOKYO
Client: TOKYO METROPOLITAN FOUNDATION FOR HISTORY AND CULTURE Category: Craft / Printing & Paper Craft - Single or Series
Nike Berlin - Lauf Nicht Renn
Agency: Wieden+Kennedy / London
Client: Nike Category: Promotional / Posters - Extended Series
DTF
Agency: Wieden+Kennedy / New York + Maurizio Cattelan & Pierpaolo Ferrari / Milan
Client: OkCupid Category: Promotional / Posters - Extended Series
Google Pixel Wallpapers
Agency: B-Reel / Los Angeles
Client: Google Category: Innovation in Design / Digital
The Invisible Car
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Innovation in Design / Digital
JFK - Unsilenced
Agency: Rothco | Accenture Interactive / Dublin
Client: The Times/News UK and Ireland Category: Innovation in Design / Digital
Netto - Easter Surprise
Agency: Jung von Matt AG / Hamburg
Client: Netto Marken-Discount AG & Co. KG Category: Craft / Animation - Single or Series
Posters for Peace - Video
Agency: Sid Lee / Montreal
Client: Ivanhoé Cambridge Category: Craft / Animation - Single or Series
Apple Music: Anthem
Agency: TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London
Client: Apple Category: Craft / Animation - Single or Series
Sonic Typeface for Goertek
Agency: Nippon Design Center, Inc. / Tokyo + Kontrapunkt / Copenhagen
Client: Goertek Inc. Category: Typography / Dynamic / In Motion
Type with Pride
Agency: Ogilvy / New York
Client: NewFest & NYC Pride Category: Typography / Dynamic / In Motion
SmArt Basel
Agency: TBWA\Chiat\Day / New York
Client: BNY Mellon Wealth Management Category: Typography / Dynamic / In Motion
The Earworm Billboards
Agency: Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong
Client: 3M Hong Kong Category: Experiential / Environmental / Ambient Media - Series
Small Space Sitting
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: IKEA Category: Experiential / Environmental / Ambient Media - Series
Poosters
Agency: J.Walter Thompson / Sao Paulo
Client: Bapantol Baby Category: Experiential / Environmental / Ambient Media - Series
Bulletproof Posters
Agency: Ogilvy & Mather / Chicago
Client: Americans for Responsible Solutions Category: Experiential / Environmental / Ambient Media - Series
Celebrating 50 Golden Yearz
Agency: Jones Knowles Ritchie / London
Client: Heinz Category: Packaging / Mass-market
Burnside Oregon Oaked Bourbon
Agency: Sandstrom Partners / Portland
Client: Eastside Distilling Category: Packaging / Mass-market
Bedlam Vodka
Agency: The Republik / Raleigh
Client: Graybeard Distillery Category: Packaging / Mass-market
Snow Beer-Ingenuity
Agency: TigerPan Packaging Design Lab. / Shenzhen
Client: China Resources Snow Breweries Co., Ltd Category: Packaging / Mass-market
The Refugee Résumé
Agency: Jung von Matt / Hamburg
Client: Social-Bee Category: Data Visualization / Static
Educate a girl
Agency: DentsuBos / Toronto
Client: Plan International Canada Category: Branding / Collateral Item - Single
Brunch Your Way
Agency: Leo Burnett, / Toronto
Client: Smith Restaurant + Bar Category: Branding / Collateral Item - Single
Temple of Happiness
Agency: Column Five / Irvine
Client: Column Five Category: Promotional / Collateral Items - Single or Series
The Personalised Ring Box that'll Get You a Yes
Agency: Famous Innovations / Mumbai
Client: CaratLane - A TATA BRAND Category: Promotional / Collateral Items - Single or Series
School of Visual Arts Senior Library 2016
Agency: Hinterland / New York
Client: School of Visual Arts Category: Promotional / Collateral Items - Single or Series
Hälssen & Lyon "THE TEABAG COLLECTION"
Agency: Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg
Client: Hälssen & Lyon GmbH Category: Promotional / Collateral Items - Single or Series
Award:
2018 Design Merit Award
Agency:
DDB, / Paris
Client:
Hasbro
Title:
In the world of Play-Doh
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE18198M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
End-of-Life Care Association of Japan
Title:
Maze Without Exit
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE18199M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
SLOW TRAIN, SLOW LIFE. “Get Back, Tohoku.”
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE18200M
Award:
2018 Design Merit Award
Agency:
The Nine / Shanghai
Client:
Hengzheng Dental
Title:
A Gentleman Plays The Trombone
Category:
Promotional / Posters - Single
Annual ID:
OS_DE18125M
Award:
2018 Design Merit Award
Agency:
Cheil Worldwide, / Hong Kong
Client:
Tesco
Title:
Safety Bags
Category:
Innovation in Design / Print
Annual ID:
OS_DE18212M
Award:
2018 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Americans for Responsible Solutions
Title:
Bulletproof Posters
Category:
Innovation in Design / Print
Annual ID:
OS_DE18213M
Award:
2018 Design Merit Award
Agency:
TBWA\ / Shanghai
Client:
Penguin Books
Title:
Penguin Frozen Storybook
Category:
Innovation in Design / Print
Annual ID:
OS_DE18214M
Award:
2018 Design Merit Award
Agency:
Collins / San Francisco
Client:
Exploratorium
Title:
Exploratorium After Dark
Category:
Branding / Rebranding
Annual ID:
OS_DE18093M
Award:
2018 Design Merit Award
Agency:
Droga5 / New York + Prettybird / Culver City
Client:
COVERGIRL
Title:
I Am What I Make Up
Category:
Branding / Rebranding
Annual ID:
OS_DE18094M
Award:
2018 Design Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
RapCaviar
Category:
Branding / Rebranding
Annual ID:
OS_DE18095M
Award:
2018 Design Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Los Angeles Philharmonic Association
Title:
LA Phil Rebranding
Category:
Branding / Rebranding
Annual ID:
OS_DE18096M
Award:
2018 Design Merit Award
Agency:
Wieden+Kennedy / London
Client:
F1
Title:
A new brand for Formula 1: The greatest races are ahead of us
Category:
Branding / Rebranding
Annual ID:
OS_DE18097M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
The Yoshida Hideo Memorial Foundation
Title:
STUDIES of Graphic design
Category:
Editorial / Magazine Cover
Annual ID:
OS_DE18109M
Award:
2018 Design Merit Award
Agency:
Dentsu Jayme Syfu / Makati City
Client:
Greenpeace Philippines
Title:
Dead Whale
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE18173M
Award:
2018 Design Merit Award
Agency:
FCB New Zealand / Auckland & Wellington
Client:
Prime TV
Title:
The Human Serengeti
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE18174M
Award:
2018 Design Merit Award
Agency:
HAKUHODO KETTLE / Tokyo + Hakuhodo Inc. / Tokyo
Client:
Two inc
Title:
HOTEL HIGHWAY
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE18175M
Award:
2018 Design Merit Award
Agency:
Jung von Matt/ AG / Hamburg
Client:
Hamburg Marketing, Elbphilharmonie Hamburg
Title:
Music in Sight
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE18176M
Award:
2018 Design Merit Award
Agency:
McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE18177M
Award:
2018 Design Merit Award
Agency:
Superunion / London + Symphony Orchestra / London
Client:
London Symphony Orchestra
Title:
Visual Identity Conducted by Sir Simon Rattle
Category:
Data Visualization / Dynamic
Annual ID:
OS_DE18158M
Award:
2018 Design Merit Award
Agency:
Kinetic / Singapore + Holycrap.sg / Singapore
Client:
HOLYCRAP.SG
Title:
Rubbish Famzine No.7 Flash and Blood
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE18209M
Award:
2018 Design Merit Award
Agency:
Kinetic / Singapore + Holycrap.sg / Singapore
Client:
HOLYCRAP.SG
Title:
Rubbish Famzine No.6 An Emojious Odyssey of the Gluttonous Omnivores
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE18210M
Award:
2018 Design Merit Award
Agency:
Tokyu Agency + TOMO + TOTB / TOKYO + RISSI INC. / TOKYO
Client:
TOKYO METROPOLITAN FOUNDATION FOR HISTORY AND CULTURE
Title:
New Encounters in Art & Culture
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE18211M
Award:
2018 Design Merit Award
Agency:
Wieden+Kennedy / London
Client:
Nike
Title:
Nike Berlin - Lauf Nicht Renn
Category:
Promotional / Posters - Extended Series
Annual ID:
OS_DE18133M
Award:
2018 Design Merit Award
Agency:
Wieden+Kennedy / New York + Maurizio Cattelan & Pierpaolo Ferrari / Milan
Client:
OkCupid
Title:
DTF
Category:
Promotional / Posters - Extended Series
Annual ID:
OS_DE18134M
Award:
2018 Design Merit Award
Agency:
B-Reel / Los Angeles
Client:
Google
Title:
Google Pixel Wallpapers
Category:
Innovation in Design / Digital
Annual ID:
OS_DE18215M
Award:
2018 Design Merit Award
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
The Invisible Car
Category:
Innovation in Design / Digital
Annual ID:
OS_DE18216M
Award:
2018 Design Merit Award
Agency:
Rothco | Accenture Interactive / Dublin
Client:
The Times/News UK and Ireland
Title:
JFK - Unsilenced
Category:
Innovation in Design / Digital
Annual ID:
OS_DE18217M
Award:
2018 Design Merit Award
Agency:
Assembly / Auckland
Client:
Heinz
Title:
Geoff
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE18205M
Award:
2018 Design Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Netto Marken-Discount AG & Co. KG
Title:
Netto - Easter Surprise
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE18206M
Award:
2018 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
Ivanhoé Cambridge
Title:
Posters for Peace - Video
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE18207M
Award:
2018 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London
Client:
Apple
Title:
Apple Music: Anthem
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE18208M
Award:
2018 Design Merit Award
Agency:
Nippon Design Center, Inc. / Tokyo + Kontrapunkt / Copenhagen
Client:
Goertek Inc.
Title:
Sonic Typeface for Goertek
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE18122M
Award:
2018 Design Merit Award
Agency:
Ogilvy / New York
Client:
NewFest & NYC Pride
Title:
Type with Pride
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE18123M
Award:
2018 Design Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
BNY Mellon Wealth Management
Title:
SmArt Basel
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE18124M
Award:
2018 Design Merit Award
Agency:
Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong
Client:
3M Hong Kong
Title:
The Earworm Billboards
Category:
Experiential / Environmental / Ambient Media - Series
Annual ID:
OS_DE18163M
Award:
2018 Design Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
IKEA
Title:
Small Space Sitting
Category:
Experiential / Environmental / Ambient Media - Series
Annual ID:
OS_DE18164M
Award:
2018 Design Merit Award
Agency:
J.Walter Thompson / Sao Paulo
Client:
Bapantol Baby
Title:
Poosters
Category:
Experiential / Environmental / Ambient Media - Series
Annual ID:
OS_DE18165M
Award:
2018 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Americans for Responsible Solutions
Title:
Bulletproof Posters
Category:
Experiential / Environmental / Ambient Media - Series
Annual ID:
OS_DE18166M
Award:
2018 Design Merit Award
Agency:
Jones Knowles Ritchie / London
Client:
Heinz
Title:
Celebrating 50 Golden Yearz
Category:
Packaging / Mass-market
Annual ID:
OS_DE18147M
Award:
2018 Design Merit Award
Agency:
Jones Knowles Ritchie / New York
Client:
Walker & Co
Title:
FORM
Category:
Packaging / Mass-market
Annual ID:
OS_DE18148M
Award:
2018 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Eastside Distilling
Title:
Burnside Oregon Oaked Bourbon
Category:
Packaging / Mass-market
Annual ID:
OS_DE18149M
Award:
2018 Design Merit Award
Agency:
The Republik / Raleigh
Client:
Graybeard Distillery
Title:
Bedlam Vodka
Category:
Packaging / Mass-market
Annual ID:
OS_DE18150M
Award:
2018 Design Merit Award
Agency:
TigerPan Packaging Design Lab. / Shenzhen
Client:
China Resources Snow Breweries Co., Ltd
Title:
Snow Beer-Ingenuity
Category:
Packaging / Mass-market
Annual ID:
OS_DE18151M
Award:
2018 Design Merit Award
Agency:
Jung von Matt / Hamburg
Client:
Social-Bee
Title:
The Refugee Résumé
Category:
Data Visualization / Static
Annual ID:
OS_DE18157M
Award:
2018 Design Merit Award
Agency:
DentsuBos / Toronto
Client:
Plan International Canada
Title:
Educate a girl
Category:
Branding / Collateral Item - Single
Annual ID:
OS_DE18091M
Award:
2018 Design Merit Award
Agency:
Leo Burnett, / Toronto
Client:
Smith Restaurant + Bar
Title:
Brunch Your Way
Category:
Branding / Collateral Item - Single
Annual ID:
OS_DE18092M
Award:
2018 Design Merit Award
Agency:
Column Five / Irvine
Client:
Column Five
Title:
Temple of Happiness
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18137M
Award:
2018 Design Merit Award
Agency:
Famous Innovations / Mumbai
Client:
CaratLane - A TATA BRAND
Title:
The Personalised Ring Box that'll Get You a Yes
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18138M
Award:
2018 Design Merit Award
Agency:
Hinterland / New York
Client:
School of Visual Arts
Title:
School of Visual Arts Senior Library 2016
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18139M
Award:
2018 Design Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg
Client:
Hälssen & Lyon GmbH
Title:
Hälssen & Lyon "THE TEABAG COLLECTION"
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18140M
