The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Exploratorium After Dark Agency: Collins / San Francisco Client: Exploratorium Category: Branding / Rebranding
I Am What I Make Up Agency: Droga5 / New York + Prettybird / Culver City Client: COVERGIRL Category: Branding / Rebranding
RapCaviar Agency: Spotify In-House / New York Client: Spotify Category: Branding / Rebranding
LA Phil Rebranding Agency: TBWA\Chiat\Day / Los Angeles Client: Los Angeles Philharmonic Association Category: Branding / Rebranding
A new brand for Formula 1: The greatest races are ahead of us Agency: Wieden+Kennedy / London Client: F1 Category: Branding / Rebranding
LA Original Logo Agency: 72andSunny / Los Angeles Client: Mayor's Fund for Los Angeles Category: Branding / Logo
Nike Equality: The Swoosh Vote Agency: Wieden+Kennedy / Portland Client: Nike Category: Branding / Logo
An icon for the future of motor sport. Agency: Wieden+Kennedy / London Client: F1 Category: Branding / Logo
Shot Reverse Shot Agency: Buzzman / 75010, Paris Client: Huawei Category: Branding / Brand Installations
Samsung Gear VR Wonderland Agency: McKinney / New York + Cheil Worldwide / Seoul Client: Samsung Electronics Category: Branding / Brand Installations
Teddy Gun Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Branding / Brand Installations
HOTEL HIGHWAY Agency: HAKUHODO KETTLE / Tokyo + Hakuhodo Inc. / Tokyo Client: Two inc Category: Branding / Brand Installations
Nike Air Force 1 Baltimore Agency: Wieden+Kennedy / Portland Client: Nike Category: Branding / Brand Installations
Haymarket By Scandic Agency: 25AH / Stockholm Client: Scandic Hotels Category: Branding / Identity System
2017 Guangzhou Image Triennial Agency: another design / Guangzhou Client: Guangdong Museum of Art Category: Branding / Identity System
Beat the elements Agency: Bold / Stockholm Client: Haglöfs Category: Branding / Identity System
The East Cut Agency: Collins / San Francisco Client: The East Cut Community Benefit District Category: Branding / Identity System
Men’s Lifestyle Curator, Howdy Agency: Emart Inc. / Seoul Client: Emart Inc. Category: Branding / Identity System
Palau Pledge Agency: Host/Havas / Sydney Client: Palau Legacy Project Category: Branding / Identity System
A Scherzo Of Colour Agency: Jones Knowles Ritchie / London Client: Miller Harris Category: Branding / Identity System
Bandido — disrupting the Californian coffee scene Agency: Magpie Studio / London Client: Bandido Coffee Co. Category: Branding / Identity System
TRL Agency: MTV / New York Client: MTV Category: Branding / Identity System
next Bank Agency: R/GA / Sao Paulo Client: Banco Bradesco Category: Branding / Identity System
DesignThinkers 2017 Agency: Rethink Client: Registered Graphic Designers Category: Branding / Identity System
RapCaviar Agency: Spotify In-House / New York Client: Spotify Category: Branding / Identity System
Brasileiragem Visual Identity Agency: Wieden+Kennedy / Sao Paulo Client: Nike Category: Branding / Identity System
Educate a girl Agency: DentsuBos / Toronto Client: Plan International Canada Category: Branding / Collateral Item - Single
Brunch Your Way Agency: Leo Burnett, / Toronto Client: Smith Restaurant + Bar Category: Branding / Collateral Item - Single

2018 Design Merit Award

Collins / San Francisco

Exploratorium

Exploratorium After Dark

Branding / Rebranding

OS_DE18093M

2018 Design Merit Award

Droga5 / New York + Prettybird / Culver City

COVERGIRL

I Am What I Make Up

Branding / Rebranding

OS_DE18094M

2018 Design Merit Award

Spotify In-House / New York

Spotify

RapCaviar

Branding / Rebranding

OS_DE18095M

2018 Design Merit Award

TBWA\Chiat\Day / Los Angeles

Los Angeles Philharmonic Association

LA Phil Rebranding

Branding / Rebranding

OS_DE18096M

2018 Design Merit Award

Wieden+Kennedy / London

F1

A new brand for Formula 1: The greatest races are ahead of us

Branding / Rebranding

OS_DE18097M

2018 Design Merit Award

72andSunny / Los Angeles

Mayor's Fund for Los Angeles

LA Original Logo

Branding / Logo

OS_DE18075M

2018 Design Merit Award

Wieden+Kennedy / Portland

Nike

Nike Equality: The Swoosh Vote

Branding / Logo

OS_DE18076M

2018 Design Merit Award

Wieden+Kennedy / London

F1

An icon for the future of motor sport.

Branding / Logo

OS_DE18077M

2018 Design Merit Award

Buzzman / 75010, Paris

Huawei

Shot Reverse Shot

Branding / Brand Installations

OS_DE18098M

2018 Design Merit Award

McKinney / New York + Cheil Worldwide / Seoul

Samsung Electronics

Samsung Gear VR Wonderland

Branding / Brand Installations

OS_DE18099M

2018 Design Merit Award

FCB / Chicago

Illinois Council Against Handgun Violence

Teddy Gun

Branding / Brand Installations

OS_DE18100M

2018 Design Merit Award

HAKUHODO KETTLE / Tokyo + Hakuhodo Inc. / Tokyo

Two inc

HOTEL HIGHWAY

Branding / Brand Installations

OS_DE18101M

2018 Design Merit Award

Wieden+Kennedy / Portland

Nike

Nike Air Force 1 Baltimore

Branding / Brand Installations

OS_DE18102M

2018 Design Merit Award

25AH / Stockholm

Scandic Hotels

Haymarket By Scandic

Branding / Identity System

OS_DE18078M

2018 Design Merit Award

another design / Guangzhou

Guangdong Museum of Art

2017 Guangzhou Image Triennial

Branding / Identity System

OS_DE18079M

2018 Design Merit Award

Bold / Stockholm

Haglöfs

Beat the elements

Branding / Identity System

OS_DE18080M

2018 Design Merit Award

Collins / San Francisco

The East Cut Community Benefit District

The East Cut

Branding / Identity System

OS_DE18081M

2018 Design Merit Award

Emart Inc. / Seoul

Emart Inc.

Men’s Lifestyle Curator, Howdy

Branding / Identity System

OS_DE18082M

2018 Design Merit Award

Host/Havas / Sydney

Palau Legacy Project

Palau Pledge

Branding / Identity System

OS_DE18083M

2018 Design Merit Award

Jones Knowles Ritchie / London

Miller Harris

A Scherzo Of Colour

Branding / Identity System

OS_DE18084M

2018 Design Merit Award

Magpie Studio / London

Bandido Coffee Co.

Bandido — disrupting the Californian coffee scene

Branding / Identity System

OS_DE18085M

2018 Design Merit Award

MTV / New York

MTV

TRL

Branding / Identity System

OS_DE18086M

2018 Design Merit Award

R/GA / Sao Paulo

Banco Bradesco

next Bank

Branding / Identity System

OS_DE18087M

2018 Design Merit Award

Rethink

Registered Graphic Designers

DesignThinkers 2017

Branding / Identity System

OS_DE18088M

2018 Design Merit Award

Spotify In-House / New York

Spotify

RapCaviar

Branding / Identity System

OS_DE18089M

2018 Design Merit Award

Wieden+Kennedy / Sao Paulo

Nike

Brasileiragem Visual Identity

Branding / Identity System

OS_DE18090M

2018 Design Merit Award

DentsuBos / Toronto

Plan International Canada

Educate a girl

Branding / Collateral Item - Single

OS_DE18091M

2018 Design Merit Award

Leo Burnett, / Toronto

Smith Restaurant + Bar

Brunch Your Way

Branding / Collateral Item - Single

OS_DE18092M

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