The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Live Design
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Innovation in Interactive / Experiential
Destiny 2 Ghost Skill
Agency: AKQA / San Francisco
Client: Activision Category: Innovation in Interactive / Experiential
Gorillaz App
Agency: B-Reel / London
Client: Gorillaz Category: Innovation in Interactive / Experiential
The Invisible Car
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Innovation in Interactive / Experiential
DRAW and RELEASE
Agency: DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + AID-DCC Inc. / Tokyo/Osaka + coconoe inc. / Okayama
Client: SAMSUNG ELECTRONICS Category: Innovation in Interactive / Experiential
Know You Again
Agency: F5 / Shanghai
Client: Baidu Category: Innovation in Interactive / Experiential
Safe Cap
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company Category: Innovation in Interactive / Experiential
ELI / Wearable English Teacher
Agency: Hakuhodo Inc. / Tokyo + TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO PRODUCT'S INC. / Tokyo + 1-10design, Inc. / Tokyo
Client: Hakuhodo Incorporated Category: Innovation in Interactive / Experiential
Chatty Schoolbus
Agency: INNOCEAN / Seoul + Planit / Seoul + Eliot / Seoul + Dr.Hook / Seoul
Client: Hyundai Motor Group Category: Innovation in Interactive / Experiential
Elton John - Farewell Yellow Brick Road Global Launch
Agency: Spinifex Group / Torrance
Client: Sir Elton John Category: Innovation in Interactive / Experiential
White Hats Wanted
Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York
Client: U.S. Army Category: Innovation in Interactive / Gaming
Cozmo Lost in Reddit
Agency: W+K Lodge / Portland + Uncle Toad's Media Group / Los Angeles + Bent Image Lab / Portland + Joint Editorial / Portland
Client: Anki Category: Innovation in Interactive / Gaming
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's Category: Innovation in Interactive / Online
Music Liberates Music
Agency: BBDO / New York + PhantoscopicLtd
Client: Bacardi Category: Innovation in Interactive / Online
Speak To Go
Agency: Google Creative Lab / London + Jaume Sanchez / London
Client: Google Category: Innovation in Interactive / Online
White Hats Wanted
Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York
Client: U.S. Army Category: Innovation in Interactive / Online
Robocalls From Humans
Agency: Ogilvy & Mather / Chicago
Client: Team Gleason Category: Innovation in Interactive / Online
JFK - Unsilenced
Agency: Rothco | Accenture Interactive / Dublin
Client: The Times/News UK and Ireland Category: Innovation in Interactive / Online
Award:
2018 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Live Design
Category:
Innovation in Interactive / Experiential
Annual ID:
OS_IN180100M
Award:
2018 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Activision
Title:
Destiny 2 Ghost Skill
Category:
Innovation in Interactive / Experiential
Annual ID:
OS_IN18091M
Award:
2018 Interactive Merit Award
Agency:
B-Reel / London
Client:
Gorillaz
Title:
Gorillaz App
Category:
Innovation in Interactive / Experiential
Annual ID:
OS_IN18092M
Award:
2018 Interactive Merit Award
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
The Invisible Car
Category:
Innovation in Interactive / Experiential
Annual ID:
OS_IN18093M
Award:
2018 Interactive Merit Award
Agency:
DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + AID-DCC Inc. / Tokyo/Osaka + coconoe inc. / Okayama
Client:
SAMSUNG ELECTRONICS
Title:
DRAW and RELEASE
Category:
Innovation in Interactive / Experiential
Annual ID:
OS_IN18094M
Award:
2018 Interactive Merit Award
Agency:
F5 / Shanghai
Client:
Baidu
Title:
Know You Again
Category:
Innovation in Interactive / Experiential
Annual ID:
OS_IN18095M
Award:
2018 Interactive Merit Award
Agency:
GTB Brasil / São Paulo
Client:
Ford Motor Company
Title:
Safe Cap
Category:
Innovation in Interactive / Experiential
Annual ID:
OS_IN18096M
Award:
2018 Interactive Merit Award
Agency:
Hakuhodo Inc. / Tokyo + TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO PRODUCT'S INC. / Tokyo + 1-10design, Inc. / Tokyo
Client:
Hakuhodo Incorporated
Title:
ELI / Wearable English Teacher
Category:
Innovation in Interactive / Experiential
Annual ID:
OS_IN18097M
Award:
2018 Interactive Merit Award
Agency:
INNOCEAN / Seoul + Planit / Seoul + Eliot / Seoul + Dr.Hook / Seoul
Client:
Hyundai Motor Group
Title:
Chatty Schoolbus
Category:
Innovation in Interactive / Experiential
Annual ID:
OS_IN18098M
Award:
2018 Interactive Merit Award
Agency:
Spinifex Group / Torrance
Client:
Sir Elton John
Title:
Elton John - Farewell Yellow Brick Road Global Launch
Category:
Innovation in Interactive / Experiential
Annual ID:
OS_IN18099M
Award:
2018 Interactive Merit Award
Agency:
McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York
Client:
U.S. Army
Title:
White Hats Wanted
Category:
Innovation in Interactive / Gaming
Annual ID:
OS_IN180101M
Award:
2018 Interactive Merit Award
Agency:
W+K Lodge / Portland + Uncle Toad's Media Group / Los Angeles + Bent Image Lab / Portland + Joint Editorial / Portland
Client:
Anki
Title:
Cozmo Lost in Reddit
Category:
Innovation in Interactive / Gaming
Annual ID:
OS_IN180102M
Award:
2018 Interactive Merit Award
Agency:
BBDO / New York + BBDO Studios / New York + VisualCountry
Client:
Lowe's
Title:
Converticals
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN18085M
Award:
2018 Interactive Merit Award
Agency:
BBDO / New York + PhantoscopicLtd
Client:
Bacardi
Title:
Music Liberates Music
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN18086M
Award:
2018 Interactive Merit Award
Agency:
Google Creative Lab / London + Jaume Sanchez / London
Client:
Google
Title:
Speak To Go
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN18087M
Award:
2018 Interactive Merit Award
Agency:
McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York
Client:
U.S. Army
Title:
White Hats Wanted
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN18088M
Award:
2018 Interactive Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Team Gleason
Title:
Robocalls From Humans
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN18089M