The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
ExtraMostBestest Campaign
Agency: Barton F. Graf / New York
Client: Little Caesars Category: Television / Short Form - Campaign
Some People
Agency: BBDO / New York + Smith&Jones
Client: AT&T / DIRECTV Category: Television / Short Form - Campaign
#ChooseYourFamily
Agency: FoxP2 / Cape Town + Patriot / Cape Town
Client: Cape of Good Hope SPCA Category: Television / Short Form - Campaign
Humans will be Humans
Agency: Ogilvy UK / London
Client: Samsung Category: Television / Short Form - Campaign
Old Spice - It Practically Smells Itself
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Television / Short Form - Campaign
Romance
Agency: adam&eveDDB / London + Outsider / London + The Mill / London
Client: Skittles Category: Television / Short Form - Single
Undertaker
Agency: BBDO / New York + biscuit filmworks / Los Angeles
Client: Mars Chocolate North America / Twix Category: Television / Short Form - Single
Good Different - No Artificial Colours
Agency: BMF / Sydney + The Sweet Shop / Sydney
Client: ALDI Australia Category: Television / Short Form - Single
Ventriloquist
Agency: dummy. / Venice + The Outsider / London + AMV BBDO / London
Client: The National Lottery Category: Television / Short Form - Single
Apple Banana
Agency: Figliulo&Partners / New York + The Mill / New York + Heard City / New York + Future Perfect / New York
Client: CNN Category: Television / Short Form - Single
Calling JohnMalkovich.com
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles
Client: Squarespace Category: Television / Short Form - Single
Who is John Malkovich
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No6 / Los Angles
Client: Squarespace Category: Television / Short Form - Single
Razor
Agency: lg2 / Quebec City
Client: La Societe de l'assurance automobile du Quebec Category: Television / Short Form - Single
Alexa Loses Her Voice: Rebel
Agency: Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle
Client: Amazon Category: Television / Short Form - Single
TV Doctors - Even More Drama
Agency: McCann / New York + MRM//McCann / New York
Client: Cigna Category: Television / Short Form - Single
Ignore This- Beatbox
Agency: McCann / New York + Park Pictures / New York + Exile Edit East / New York
Client: Qualcomm Category: Television / Short Form - Single
Ignore This- Bavarian Dance
Agency: McCann / New York + Park Pictures / New York + Exile Edit East / New York
Client: Qualcomm Category: Television / Short Form - Single
Humans will be Humans - Tap
Agency: Ogilvy UK / London
Client: Samsung Category: Television / Short Form - Single
The Parking
Agency: Romance / Paris + Wanda / Paris + THE / Paris
Client: World of Tank Category: Television / Short Form - Single
It's a Valentine's Day Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide Category: Television / Short Form - Single
It's Not Surprising - Bulldogs
Agency: The Martin Agency / Richmond
Client: GEICO Category: Television / Short Form - Single
Old Spice - Marco Love- O
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Television / Short Form - Single
Old Spice - Mask
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Television / Short Form - Single
The Original Colonel's Original Recipe (Today's Teens)
Agency: Wieden+Kennedy / Portland + Smith + Jones Films / Los Angeles + Joint Editorial / Portland + Method Studios / Los Angeles
Client: KFC Category: Television / Short Form - Single
Dilly Dilly
Agency: Wieden+Kennedy / New York + O Positive / New York
Client: Bud Light Category: Television / Short Form - Single
Reassemble!
Agency: 72andSunny / Los Angeles
Client: Call of Duty: WWII Category: Television / Long Form - Campaign
Original is Never Finished
Agency: Johannes Leonardo / New York
Client: adidas Originals Category: Television / Long Form - Campaign
Inspirations
Agency: La Comunidad / Buenos Aires + PRIMO / Buenos Aires
Client: Billboard Category: Television / Long Form - Campaign
Device Free Dinner
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles
Client: Common Sense Media Category: Television / Varying Length Campaign
Alexa Loses her Voice
Agency: Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle
Client: Amazon Category: Television / Varying Length Campaign
Year in Search
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google Category: Television / Long Form - Single
Every Parent's Worst Nightmare
Agency: adam&eveDDB / London
Client: Red Cross Category: Television / Long Form - Single
The Button
Agency: adam&eveDDB / London + Factory / London
Client: Volkswagen Category: Television / Long Form - Single
Anti-Manifesto
Agency: Arnold Worldwide / Boston
Client: Jeep Category: Television / Long Form - Single
General Howe's Dog
Agency: BBDO / New York + Biscuit Filmworks / Los Angeles
Client: Mars Petcare / Pedigree Category: Television / Long Form - Single
Ancestry DNA "Together Forever"
Agency: Biscuit Filmworks / London + Droga5 / London + Biscuit Filmworks / Los Angeles
Client: Ancestry Category: Television / Long Form - Single
Armoured Truck
Agency: DDB Group New Zealand / Auckland
Client: Lotto New Zealand Category: Television / Long Form - Single
Web of Fries
Agency: Deutsch / Los Angeles + Motive Music / Santa Monica + Lime Studios / Santa Monica
Client: Taco Bell Category: Television / Long Form - Single
Go With The Flaw
Agency: Diesel / Breganze + Publicis Italy / Milan
Client: Diesel Category: Television / Long Form - Single
It's perfectly normal. Until it's Kwiffed.
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Kwiff Category: Television / Long Form - Single
Moments
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Television / Long Form - Single
Doritos Blaze vs. MTN DEW ICE
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos + Mountain Dew Category: Television / Long Form - Single
Kid's Dreams
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg + Anorak FILM / Hamburg + NHB Video GmbH / Hamburg + Supreme Music GmbH / Hamburg
Client: Volkswagen Category: Television / Long Form - Single
Cat's in the Cradle
Agency: Havas / New York + Park Pictures / New York + Arcade Edit / New York + The Mill / New York
Client: TD Ameritrade Category: Television / Long Form - Single
SOUNDS OF TRAUMA
Agency: Herezie Group / Paris
Client: DAVID LYNCH FOUNDATION Category: Television / Long Form - Single
Following
Agency: MJZ / LA + DDB / Chicago + Moving Picture Company / International
Client: State Farm Category: Television / Long Form - Single
Earth: Shot on iPhone
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Television / Long Form - Single