Award

Agency

Client

Title

Category

Annual ID

Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Guerrilla Marketing
Google Home of The Whopper Agency: DAVID / Miami Client: Burger King Category: Guerrilla Marketing
Loving "It" Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Burger King Deutschland GmbH Category: Guerrilla Marketing
The Humanium Metal Initiative Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm Client: IM Swedish Development Partner Category: Guerrilla Marketing
PRICE ON THE JERSEY Agency: DM9 DDB / SÃO PAULO Client: WALMART Category: Guerrilla Marketing
The Immunity Charm Agency: McCann Worldgroup India / Mumbai + McCann Health / Delhi Client: Ministry of Public Health, Afghanistan Category: Guerrilla Marketing
Teddy Gun Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Guerrilla Marketing
The Biggest Sports Endorsement Deal of All Time Agency: FCB / Chicago Client: Archer+Wolf, LLC Category: Guerrilla Marketing
Sweet Change Agency: McCann Worldgroup India / Mumbai Client: Paytm Category: Guerrilla Marketing
Safe Cap Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Guerrilla Marketing
Unsuccessful ticket sample Agency: INGO / Stockholm Client: Folkoperan Category: Guerrilla Marketing
#hondanextdoor Agency: SID LEE / PARIS Client: HONDA Category: Guerrilla Marketing

2018 Direct Marketing Gold Pencil

McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York

State Street Global Advisors

Fearless Girl

Guerrilla Marketing

OS_DI18024G

2018 Direct Marketing Gold Pencil

DAVID / Miami

Burger King

Google Home of The Whopper

Guerrilla Marketing

OS_DI18022G

2018 Direct Marketing Bronze Pencil

Grabarz & Partner Werbeagentur GmbH / Hamburg

Burger King Deutschland GmbH

Loving "It"

Guerrilla Marketing

OS_DI18026B

2018 Direct Marketing Silver Pencil

Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm

IM Swedish Development Partner

The Humanium Metal Initiative

Guerrilla Marketing

OS_DI18025S

2018 Direct Marketing Gold Pencil

DM9 DDB / SÃO PAULO

WALMART

PRICE ON THE JERSEY

Guerrilla Marketing

OS_DI18023G

2018 Direct Marketing Merit Award

McCann Worldgroup India / Mumbai + McCann Health / Delhi

Ministry of Public Health, Afghanistan

The Immunity Charm

Guerrilla Marketing

OS_DI18090M

2018 Direct Marketing Merit Award

FCB / Chicago

Illinois Council Against Handgun Violence

Teddy Gun

Guerrilla Marketing

OS_DI18087M

2018 Direct Marketing Merit Award

FCB / Chicago

Archer+Wolf, LLC

The Biggest Sports Endorsement Deal of All Time

Guerrilla Marketing

OS_DI18086M

2018 Direct Marketing Merit Award

McCann Worldgroup India / Mumbai

Paytm

Sweet Change

Guerrilla Marketing

OS_DI18091M

2018 Direct Marketing Merit Award

GTB Brasil / São Paulo

Ford Motor Company

Safe Cap

Guerrilla Marketing

OS_DI18088M

2018 Direct Marketing Merit Award

INGO / Stockholm

Folkoperan

Unsuccessful ticket sample

Guerrilla Marketing

OS_DI18089M

2018 Direct Marketing Merit Award

SID LEE / PARIS

HONDA

#hondanextdoor

Guerrilla Marketing

OS_DI18092M

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