The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Filter
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Believe
Agency: McCann Worldgoup SF & T.A.G./AKQA / San Francisco
Client: Microsoft XBOX Halo 3 Category: Integrated Branding / Integrated Branding Campaign
UNIQLOCK
Agency: Projector inc. / Tokyo
Client: UNIQLO CO., LTD. Category: Integrated Branding Campaign / Interactive Only
Ketchup
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble/Tide Ultra Category: Consumer Newspaper / Full Page or Spread - Single
MINIMALISM
Agency: TAXI 2 / Toronto
Client: MINI Canada Category: Microsites / Product-Specific Subsites
State of Mind
Agency: glue London / London
Client: Royal Marines Category: Banners - Fixed Space / Campaign
Thanks-o-matic
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: PLUS Category: Self-Promotion / Websites
Welcome Snoop
Agency: Lowe & Rivet / The Rocks
Client: MTV Networks Australia Category: Television / Scripted series
Year Zero Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: NIN Category: Gaming / Online gaming
Milk Get the Glass Site
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Fluid Milk Processors Advisory Board Category: Microsites / Corporate Image
Le Courage
Agency: Lowe Brindfors / Stockholm
Client: Stella Artois - InBev Category: Microsites / Corporate Image
Population by pixel
Agency: HAKUHODO C&D / tokyo
Client: WWF Japan Category: Public Service/Political Print / Outdoor and Posters - Campaign
The Gamekillers TV Show - Episode 1
Agency: BBH / New York
Client: Unilever Category: Television / Unscripted series
Signatures
Agency: TBWA\Paris / Boulogne-Billancourt
Client: AMNESTY INTERNATIONAL Category: Broadcast Design / Single
Plant More Lives
Agency: Ogilvy & Mather / Mumbai
Client: WWF - India Category: Public Service/Non-Profit/Educational / Posters - Campaign
GORILLA
Agency: Fallon London / London
Client: CADBURY DAIRY MILK Category: Online Branded Content / Single
The Key to Reserva
Agency: JWT Spain / Barcelona
Client: Freixenet Category: Film / Theatrical releases
Apple 1984 Focus Groups
Agency: Arnold Worldwide / Boston
Client: Arnold Category: Non-Broadcast / Single
Grocers Corporate Identity
Agency: Leo Burnett / Singapore
Client: Oliver, Patrick & Glenn Grocers Pte Ltd Category: Branding / Logo/Trademark Design - Single Only
Aqualtis washopper
Agency: Leo Burnett Co S.r.l. / Milan
Client: Indesit Company Category: Package Design / Single
Interview
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble/Tide-to-Go Category: Consumer Television / :30/:25 - Single
The Piss Screen
Agency: Saatchi & Saatchi GmbH / Frankfurt
Client: Main Taxi Frankfurt Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Menswear
Agency: DDB London / London
Client: Harvey Nichols Wonderful Life Category: Consumer Magazine / Color: Full Page or Spread - Single
Voyeur Integrated Campaign
Agency: BBDO / New York
Client: HBO/Voyeur Category: Branded Content / Campaign
The Birds
Agency: Rediffusion DYR / Gurgaon
Client: Amway India Category: Collateral Design / Posters - Single
Power of Wind
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Epuron / German Ministry for the Environment Category: Public Service/Political Television / Single
The Key to Reserva
Agency: RSA Films / Los Angeles
Client: Freixenet Category: Branded Content / Single
Matchbox "Young Drivers" Campaign - Motif: Fleetwood
Agency: Ogilvy Frankfurt / Frankfurt
Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Single
Sing For Gough
Agency: Eric Chan Design Co. Ltd. / Hong Kong
Client: Gough Street Festival Category: Public Service/Non-Profit/Educational / Posters - Single
"Apple Mac Music Video"
Agency: Dennis Liu
Client: Apple/The Bird & the Bee Category: Music / Integration of a brand in a music environment
Dangerous Ground Project
Agency: CHI & Partners / London
Client: No More Landmines Category: Public Service/Cultural Institutions/Educational / Microsites
BBC Cables Campaign
Agency: BBDO / New York
Client: BBC World Category: Environmental Design / Campaign
BFD Builder and Pizza Tracker
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Domino's Category: Web Sites / E-Commerce
Wall Mural Campaign
Agency: BBDO / New York
Client: Havaianas Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Believe
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Halo 3 Category: Non-Broadcast / Campaign
NET10 Animations
Agency: Droga5 / New York
Client: TracFone Category: Consumer Television / Over :30 - Campaign
“D’oh Thank Heaven:” Simpsons Kwik-E-Mart
Agency: TracyLocke/Freshworks / Dallas
Client: 7-Eleven Category: Events and Installations / Creative positioning of a brand outside traditional or online media
The 3-D Cover
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH Category: Collateral / Promotion (Agencies creating work for individuals)
Taste Test
Agency: Saatchi & Saatchi New York / New York
Client: Novartis/Buckley's cough syrup Category: Consumer Television / :20 and Under - Campaign
The Key to Reserva
Agency: JWT Spain / Barcelona
Client: Freixenet Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Daub & Bauble
Agency: Wink / Minneapolis
Client: Goodwell & Company Category: Package Design / Campaign
A Blind Call
Agency: Lien Verbeeck / 1000 Brussel
Client: Brailleliga Category: Public Service/Cultural Institutions/Educational / Mobile
Voyeur Projection Installation
Agency: BBDO / New York
Client: HBO/Voyeur Category: Environmental Design / Single
Scorsese
Agency: BBDO / New York
Client: AT&T Category: Cinema Advertising / Single - Maximum 3 minutes