The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Branded Entertainment

Xbox Halo 3

Agency McCann Erickson / New York

Client US Army & Xbox

Category

Gaming / Online gaming

Annual ID

08016E

2008 Awards

Total Points: 10

Bronze Pencil

Credits

Copywriter

Rob Pihl

Creative Director

Michael Jacobs

Account Executive

Marisa Dougherty
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