The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2009 One Show - Advertising

Little change makes a big difference

Agency Cheil Worldwide Inc. / Seoul

Client UNICEF

Category

Public Service/Political Print / Outdoor and Posters - Single

Annual ID

09277A

2009 Awards

Total Points: 5

Merit

Credits

Writer

Seulki Lee

Creative Director

Yehoon Lee
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