The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2009 One Show - Advertising

Fate

Agency Wieden+Kennedy / Portland

Client Nike

Category

Consumer Television / Over :30 - Single - max. :90

Annual ID

09349T

2009 Awards

Total Points: 5

Merit

Credits

Agency

Wieden Kennedy

Production Company

Anonymous Content

Art Director

Ryan O'Rourke

Writer

Jason Bagley

Director

David Fincher

Agency Producer

Matt Hunnicutt
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