The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Advertising

Donations Appeal

Agency Ogilvy New Zealand / Auckland

Client The Asthma and Respiratory Foundation of New Zealand

Category

Public Service / Collateral (Brochures and Direct Mail) - Single

Annual ID

10309A

2010 Awards

Total Points: 5

Merit

Credits

Art Director

Tom Paine

Writer

Ben Pegler

Creative Director

Damon O'Leary
Basil Christensen

Photographer

Fraser Clements
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