The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Advertising

Tide Magttraction

Agency Leo Burnett India / Mumbai

Client Proctor & Gamble

Category

Innovation in Advertising / Campaign

Annual ID

10458G

2010 Awards

Total Points: 5

Merit

Credits

Art Director

Sadanand Narvekar

Writer

Amod Dani

Creative Director

Amod Dani
KV Sridhar

Photographer

Avdhut Hembade
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