The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Design

Beetle’s Eye View

Agency DDB China Group / Shanghai

Client VW Import-New Beetle Convertible

Category

Collateral Design / Posters - Campaign

Annual ID

11027D

2011 Awards

Total Points: 25

Gold Pencil

Credits

Art Director

Yan Chay Tan

Writer

John Wish

Creative Director

Michael Dee
Yan Chay Tan

Photographer

Ho Ming Yeo

Typographer

Q Ling
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