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Title

Watson

Agency

Ogilvy New York / New York

Client

IBM

Annual ID

11084G

Category

2011 Advertising: Innovation in Advertising / Single

2011 Awards

Total Points: 15

Silver
Points: 15

Credits

Global Chief Creative Officer

Tham Khai Meng

Designer

Joshua Davis
Sid Tomkins
Justin Walsh

Production Company

@Radical Media
Go Robot
Pulse Music

Director

Paul Bozymowski

Agency Producer

Pierre Wendling
Lee Weiss
Jenn Pennington
Erika Tribble
Karl Westman
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