The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Advertising

GATORADE REPLAY

Agency TBWA Chiat Day, Los Angeles / Los Angeles

Client Gatorade

Category

Innovation in Advertising / Campaign

Annual ID

11090G

2011 Awards

Total Points: 25

Gold Pencil

Credits

Co-Agency

TBWAChiatDay
Account Director Amy Farias
Account Supervisor Magdalena Huber
Editor - Web Content Greg Young
Group Planning Director Scott MacMaster
Planner Daniel Teng
Worldwide Communications Director Jeremy Miller
Paragon Marketing Group Event
Fleishman-Hillard PR
GAD: Mark Hansen

Production Company

Fox Sports Net

Art Director

Brent Anderson

Writer

Steve Howard

Director

Loren Mendell

Agency Producer

Tim Newfang
EP: Brian O'Rourke
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