The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Advertising

SMASH: Guitar Born To Be Destroyed

Agency HAKUHODO Inc. / TOKYO

Client K's Japan

Category

Experiential Advertising / Single

Annual ID

11489G

2011 Awards

Total Points: 5

Merit

Credits

Production Company

Hakuhodo Products
TYO Productions
Answr
Future Eyes

Art Director

Kentaro Harano

Creative Director

Jin Saito

Photographer

Yusuke Oka

Agency Producer

Shoko Akutagawa
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