The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2004 One Show - Advertising

Coin, Bar, Weight, Wrench

Agency McCann Erickson Singapore / Singapore

Client GNC

Category

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

Annual ID

04510A

2004 Awards

Total Points: 5

Merit

Credits

Art Director

Ivan Hady Wibowo

Writer

Joji Jacob

Creative Director

Ng Tian It

Photographer

Teo Studio
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