Title

Beta - 7

Agency

Wieden+Kennedy / New York

Client

ESPN Videogames / Sega

Annual ID

04103A

Category

2004 Advertising: Exceptional Innovation in Marketing / Innovative Marketing: Campaign

2004 Awards

Total Points: 25

Gold
Points: 25

Credits

Art Director

Robert Rasmussen

Creative Director

Todd Waterbury
Ty Montague

Production Company

Steve Wax & Anthony Nelson of Chelsea Pictures

Agency Producer

Gary Krieg - Exec. Prod.
Temma Shoaf - Producer
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