The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1998 One Show - Advertising

Agency Fallon McElligott / Minneapolis

Client Miller Brewing Company/Miller Lite

Category

Consumer Television / Consumer Television Over :30 Single

Annual ID

98442T

1998 Awards

Merit

Credits

Production Company

Partizan

Art Director

Paul Malmström

Writer

Linus Karlsson

Director

Traktor

Agency Producer

Kris Knutson
Richard Ulfuengren
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