The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1998 One Show - Advertising

Agency ALMAP/BBDO / São Paulo

Client Pepsi-Cola

Category

International Foreign Language Commercial / Foreign Language Commercial: Television

Annual ID

98518T

1998 Awards

Merit

Credits

Production Company

02 Filmes

Art Director

Marcello Serpa

Writer

Eugenio Mohallem

Director

Fernando Meirelles
Cesar Charlone

Agency Producer

Maria Do Socorro Goes
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