The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1998 One Show - Advertising

Agency Lowe & Partners/SMS / New York

Client Mercedes Retail Communication Program

Category

Consumer Radio / Consumer Radio: Campaign

Annual ID

98436R

1998 Awards

Merit

Credits

Production Company

McHale/Barone

Writer

Eddie Van Bloem
Mike Polovsky

Agency Producer

Kathy Weiss
Peggy Moore
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