The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1997 One Show - Advertising

Agency Goodby Silverstein & Partners / San Francisco

Client Polaroid Corporation

Category

Consumer Television / Consumer Television :30 Campaign

Annual ID

97_0083T

1997 Awards

Bronze Pencil

Credits

Production Company

Smillie Films

Art Director

Sean Ehringer
Grant Richards

Writer

Harry Cocciolo
Scott Aal

Director

Kinka Usher
Jeffrey Goodby

Agency Producer

Jane Jacobsen
Debbie King
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