The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Advertising

Camry It's Reinvented

Agency Saatchi & Saatchi LA / Torrance

Client Toyota Motor Sales, USA

Category

Non-Broadcast / Online

Annual ID

12434T

2012 Awards

Total Points: 5

Merit

Credits

Agency

Saatchi & Saatchi LA

Production Company

MJZ

Director

Tom Kuntz

Agency Producer

Tanya LeSieur
Richard Bendetti
Dan Paquin
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