Title

Kraft Mac and Cheese Integrated

Agency

CP+B / Boulder

Client

Kraft

Annual ID

12510G

Category

2012 Advertising: Integrated Branding / Consumer Campaign

2012 Awards

Total Points: 5

Merit
Points: 5

Credits

Designer

Doug Menezes: Sr. Interactive Designer
Eddie Alonso: Sound Designer
Jason Schertz: Flash Designer
Stan Wiechers: HTML Designer
Andrew Schulman: Motion Designer
Paul Harrison: Motion Designer
Hanna Rosenblom: Experience Designer
Nam Nguyen: Experience Designer

Production Company

Bob Industries-Santa Monica Production Company
T.K. Knowles Bob Industries: Executive Producer
John O'Grady Bob Industries: Executive Producer
Chuck Ryant Bob Industries: Executive Producer
Plus Productions Post Production Company
Beacon Street Studios-Venice Music Company
Andrew Feltenstein Beacon Street Studios: Executive Integrated Music Producer
Andrea Lavezzoli Beacon Street Studios: Executive Integrated Music Producer
Idalia Deshon: Visual Effects Producer

Co-Agency

Promotions.com Development Partner

Agency Producer

Chad Hopenwasser: Executive Producer
Carolyn Johnson: Integrated Producer
Anthony Hatrman: Production Supervisor
Diane Castrup: Line Producer
Ivan Perez-Armendariz: VP Director of Interactive Production
Paul Sutton: VP Group Executive Producer
Ryan Moreno: Executive Integrated Producer
Sarah Swearingen: Integrated Producer

Creative Technologist

Dan Fox: Technical Lead

Digital Artist/Multimedia

Anh Truong: Digital Artist

Editor

Adam Nilolaidis: Editor
Wayde Samuel: Editor
Daniel Reitzenstein: Assistant Editor
Idalia Deshon: Editorial Producer
Adam Nikolaidis: Visual Effects editor

Information Architect

Jeb Tilly: Cognitive Anthroplologist

Photographer

Adam Sherer: Director of Photography
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