The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Interactive

Unbottle Yourself

Agency Akestam Holst / Stockholm

Client Carlsberg

Category

Interactive Advertising / Environmental/Experiential - Single

Annual ID

12167N

2012 Awards

Total Points: 5

Merit

Credits

Production Company

B-Reel
Monterosa

Art Director

Bjorn Kusa

Writer

Patrick Dry

Creative Director

Martin Cedergren

Agency Producer

Alex Picha
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