The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2005 One Show - Advertising

Bicycle Lane

Agency Saatchi & Saatchi / London

Client BMX Rider Magazine

Category

Trade / Trade Color Full Page or Spread: Campaign

Annual ID

05025A

2005 Awards

Total Points: 10

Bronze Pencil

Credits

Art Director

Adam Staples
Paul Miles

Creative Director

Tony Granger

Photographer

Paolo Milez
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