The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Branded Entertainment

Kinect Effect

Agency twofifteenmccann / San Francisco

Client Microsoft

Category

Gaming / Console and PC gaming

Annual ID

12089E

2012 Awards

Total Points: 5

Merit
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