The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Branded Entertainment

Believe-O-Magic

Agency JWT New York / New York

Client Macy's

Category

Branded Applications / Branded applications

Annual ID

12098E

2012 Awards

Total Points: 5

Merit

Credits

Agency

JWT New York

Production Company

Metaio
The Ebeling Group

Art Director

Chad Baker

Writer

Emily Sander

Creative Technologist

Martin Legowiecki

Agency Producer

Suzanne Molinaro
Pam Scheideler
Brenda Fogg
Catherine Christiansen

Content Strategist

Jonathan Fletcher
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