The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Branded Entertainment

Frank the Fruitcake

Agency The Martin Agency / Richmond

Client Walmart

Category

Branded Applications / Branded applications

Annual ID

12104E

2012 Awards

Total Points: 5

Merit

Credits

Production Company

Unit 9

Agency Producer

Lalita Koehler
Dwight Lowe
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