Title

Dumb Ways To Die

Agency

McCann / Melbourne

Client

Metro Trains

Annual ID

13037G

Category

2013 Advertising: Integrated Branding / Public Service Campaign

2013 Awards

Total Points: 100

Best in Show
Points: 100
Gold
Points: 25

Credits

Art Director

Pat Baron

Writer

John Mescall

Creative Director

John Mescall

Illustrator

Julian Frost

Content Strategist

Adrian Mills
Alec Hussain
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