The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Interactive

One Like = One Balloon

Agency Wieden+Kennedy / São Paulo

Client Heineken

Category

Social Media / Best Use of Social Media/Facebook

Annual ID

13306N

2013 Awards

Total Points: 5

Merit

Credits

Production Company

ParanoidBR

Art Director

Edgard Guimaraes

Writer

Kako Mendez

Creative Director

Icaro Doria
Guillermo Vega

Agency Producer

Endy Hedman
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