The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Branded Entertainment

Dumb Ways To Die

Agency McCann / Melbourne

Client Metro Trains

Category

Non-Broadcast / Short-form

Annual ID

13028E

2013 Awards

Total Points: 25

Gold Pencil

Credits

Art Director

Pat Baron

Writer

John Mescall

Creative Director

John Mescall

Illustrator

Julian Frost

Agency Producer

Cinnamon Darvall

Content Strategist

Adrian Mills
Alec Hussain

Music / Sound

Ollie McGill
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