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Title

The Challenge Lab

Agency

Droga5 / New York

Client

Prudential

Annual ID

140381N

Category

2014 Interactive: Integrated Branding / Integrated Branding Campaign - 360

2014 Awards

Total Points: 5

Merit
Points: 5

Credits

Art Director

Karen Land Short

Chief Creative Officer

David Droga
Ted Royer

Creative Director

Ray Del Salvio
Jerry Hoak

Designer

Devin Croda
Ben Downard
Ben Grube

Illustrator

Cecil Hooker
Mike Howell
Chris Labrooy
Craig Ward

Production Company

Skunk / New York
Final Cut NY / New York
Use All Five / New York
I Love Dust / New York
Antfood / New York
B-Reel Interactive / New York

Director

Thomas Beug

Producer

Matt Factor
Shelly Townsend
Jeanne Stawiarski
Tony Cantale
Kristen Ettinger
Lauren Bleiweiss
Alek Rost
Stephanie Apt

Agency Producer

Sally-Ann Dale
Cliff Lewis
Lindsey Slaby
Amber Wimmer
Andy Hatch
Calleen Colburn
Jessica Bermingham
Justin Durazzo
Ernie Klein
Alexandra Cox

Creative Team

Lucas Hearl

Creative Technologist

David Justus

Editor

Patrick Coleman
Geoff Hastings

Executive Creative Director

Neil Heymann
Kevin Brady

Photographer

Paul McGeiver
Kip Bogdahn

Sound Designer

Terressa Tate

User Experience Designer

Kathrin Hoffmann
Eileen Tang
Hiye Shin
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