The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2005 One Show - Advertising

Modus - a channel hopper

Agency Nordpol Hamburg, Agentur fuer Kommunikation GmbH / Hamburg

Client Renault Germany

Category

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

Annual ID

05022G

2005 Awards

Total Points: 5

Merit

Credits

Production Company

Silbersee Film

Creative Director

Lars R?hmann

Director

Marc Malze

Content Strategist

Mathias M?ller-Using
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